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How has Social Media Changed the Tourism Industry?

Solimar International

The tourism industry looked very different merely 10 years ago. At that time, widespread internet usage had already wildly changed the landscape of the industry, increasing customer autonomy from the days of travel agency appointments and packages. Read on to learn the history of how social media changed the tourism industry.

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Smart Moves in Reno, Paradise Coast and More

Smart Meetings

He brings over 30 years of expertise in the travel and tourism industry and has served in executive roles local to the region for 15 years. Jay Tusa Jay Tusa, Naples, Marco Island, Everglades Convention & Visitors Bureau The Naples, Marco Island, Everglades Convention & Visitors Bureau appoints Tusa as tourism director.

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Building a Successful Social Media Marketing Campaign

Solimar International

Social media plays a massive role in traveler decision. Learn what makes a successful social media marketing campaign. Emerging around 15 years ago, social media platforms have dramatically changed communication and marketing, including the way we both plan and share our travel experiences.

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Storytelling for Sustainable Destinations & Tourism Marketing

Solimar International

In the dynamic landscape of 21st-century tourism, the forces of climate change, social media, and a major post-pandemic travel resurgence are shaping the industry. As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater.

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What is a Destination Management Organization (DMO) and Why Should Destinations Care?

Solimar International

All global destinations compete for visitors and money. They need the support of destination management organizations (DMOs) to help market, manage, succeed. This article answers the question: what is a DMO and why the tourism industry should care about them. But how and why? So, what is a DMO?

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Gen Z Travel Trends: Why Destinations Should Cater to a New Generation

Solimar International

Tourism is a constantly changing industry that works best when it can anticipate and adapt to new trends amongst tourists. It’s in the best interest of destination management organizations (DMOs) to frequently engage in tourism planning , and to consistently navigate changing trends and adjust to new demographics.

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What Does Destination Management Mean and Look Like in Practice?

Solimar International

Destination management is the process in which Destination Marketing Organizations (DMOs) work with stakeholders to increase development of the tourism sector, gain more tourists, address challenges, and bring more benefit to the local community.