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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

Event branding also helps to convey the event’s purpose, message, and values, making it easier to communicate with stakeholders. Additionally, a well-defined brand strategy helps event organizers create a cohesive visual and verbal identity, including logos, slogans, website design, and marketing collateral.

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12 Steps for Creating a Great Event Marketing PlanĀ 

Bizzaboo

Your event message should communicate the benefits of attending your event and answer the question: “What’s in it for me?” Not being able to communicate the value proposition through your marketing efforts is a sign that the event content must be better organized and articulated. Promote your event early and often.

MICE professionals

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9 Ways to Grow Your Email Database

Motivation Excellence

Promote these exclusive offers on all the social media platforms you use. Always include an email list opt-in when you join a new social network. E-books attract new subscribers, especially with titles related to other content on your website or in your social media posts. Create a webinar.

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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

TripAdmit ), or even a focused, multi-featured tour operator platform (e.g., They distribute their products to OTAs, DMCs, or other operators, list them on marketplaces, or sell directly to travelers (in the office or via website). Tour operators list their products in the marketplace platform, thus increasing their customer reach.

Travel 105
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A Destination and Tourism Businessā€™s Guide to Working with Digital Influencers

Tourism eSchool

Digital influencers can be found on numerous platforms, including Social Media (Instagram, Facebook, Twitter, Instagram, Pinterest) and Blogs. This will ultimately dictate which influencer you need to engage, on what particular platform, to get the most value from the partnership. Benefits of working with a Digital Influencer.

Tourism 52
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Your Complete Guide To PR For Events

Eventtia

PR professionals generate favorable publicity by managing brand communications and nurturing media relationships. For example, food magazines would be better platforms to run PR for food events. Event discovery websites bring event planners and event-goers together. PR is a vital part of event promotion. Think local.

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Your Ultimate Guide to Successful Event Promotion in 2023

Bizzaboo

Event websites, email, promo codes, PR, Google Ads, social media, influencers ā€” are you checking all the boxes in your event promotion plan to sell out your event? Event organizers need critical skills like collaboration and communication to achieve sales and marketing alignment.