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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. What value will attendees get from attending?

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Smart Moves in Chicago, Miami and More

Smart Meetings

Lora has been with the hotels for 12 years, beginning her career at The Ritz-Carlton, Fort Lauderdale as its public relations manager. Since then, Lora has held the roles of area communications manager, and director of public relations, her most recent position. Regis Beijing. Von DeLuna.

MICE professionals

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How to Use Social Proof to Market Your Event

Convene by PCMA

And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

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Conference Branding: The Complete Guide to Event Branding 

Bizzaboo

Event branding aims to establish a cohesive and consistent experience for attendees, sponsors, and stakeholders, ultimately leaving a lasting impression and building brand recognition. What is the Difference Between Event Branding and Event Marketing?

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How Exhibitors Can Adapt to Shifting Marketing Realities

Convene by PCMA

Post-pandemic, Freeman research has shown, events have stayed under marketing — and marketing is more influenced by data and facts than the less quantifiable reasoning that was once used to justify a booth (e.g., Why is now a good time for exhibitors to invest in live events?

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Registration Is Down and It’s Almost Show Time?

Convene by PCMA

For example, if we see low registration numbers among event alumni, we may deploy targeted communications highlighting how the event has been enhanced from previous years, including new features, planned product launches, and first-time speakers.

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Getting Back to Face-to-Face Events

Convene by PCMA

The World Pet Association’s open, honest, and empathetic communication leading up to SuperZoo 2021 led to a high-energy event — even for the pets. As the Delta variant started becoming a concern in the weeks leading up to SuperZoo, a few exhibitors withdrew and rumors about the event’s status began to swirl. Produced by?World