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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. What value will attendees get from attending?

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Conference Branding: The Complete Guide to Event Branding 

Bizzaboo

By incorporating elements such as the event name, logo, color palette, typography, visual design, and overall aesthetics, event branding aims to deliver a cohesive and consistent experience for attendees, sponsors, and stakeholders. What is Event Branding? What is the Difference Between Event Branding and Event Marketing?

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Registration Is Down and It’s Almost Show Time?

Convene by PCMA

For example, if we see low registration numbers among event alumni, we may deploy targeted communications highlighting how the event has been enhanced from previous years, including new features, planned product launches, and first-time speakers.

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5 Small Event Tweaks to Create Big Returns

Convene by PCMA

It could be that some ideas require resources from a partner or sponsor to execute. Target your marketing. Making events feel smaller and more personal should start with pre-show communications. Next, brainstorm ideas with a cross-disciplinary team, evaluating feasibility as you go.

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8 Ways to Plan Face-to-Face Events for 2023

Convene by PCMA

Chris Adderton, vice president of the Council of Supply Chain Management Professionals, says one of the most popular features of his last event was an area on the show floor where participants could pet — and adopt — puppies. Read a Convene article looking at event swag through the lens of sustainability. On the Web.

Logistics 105
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The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. Communications. Digital Experiences.

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Your Complete Guide To PR For Events

Eventtia

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR is a vital part of event promotion. Promote your event on social media.