The Importance of Personalization and Targeting in Your Marketing
Dana Communications
NOVEMBER 21, 2022
In a survey about attitudes toward personalization , 90% of respondents said “messages from companies that are not personally relevant are annoying” and 44% “are willing to switch to brands who better personalize marketing communications.” Corporate meeting planners. Relevance Reigns. Harried moms. Outdoor adventurers.
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