Tourism eSchool

JANUARY 15, 2023

Home 10 Ways to Build Trust With Customers Online By Rebecca White Published on January 16, 2023 Trust. Because trust is what your customers need before they will click the “buy now” button on your website and visit your tourism experience. Can customers easily find the information they need and/or book online?

Online 52

Online Social Media Website Advertising 52

Leonardo

JANUARY 26, 2022

Most leisure travelers make their final decision on a hotel by visiting its website. Hotels that are part of a larger brand may not have a website to call their own but rather only have a page extension on their brand’s site. Solidify your digital identity with a fresh website. . A dated website will cost you bookings. .

Website 71

Website SEO Booking Social Media 71

Tourism eSchool

SEPTEMBER 19, 2021

3 Steps to Encourage Customer Advocacy of your Tourism Experience Online. It also includes the great photos, videos and updates customers share on social media that mention your business or region by tagging your social media account and/or using your promoted hashtag. By Rebecca White. No asking = less sharing!

Online 90

Online Tourism Tourism Social Media 90

Smart Meetings

FEBRUARY 27, 2023

Provide an all-inclusive online shopping cart experience. One of the easiest ways to kill your upsell opportunities is to make participants visit your website’s multiple locations. Ensure your website has recent blogs, videos, and podcasts highlighting your event. Use organic and paid digital marketing tactics.

Conference 271

Conference Sponsors Trade Show SEO 271

DCI

DECEMBER 2, 2021

With such a fragmented media landscape, destination marketing organizations (DMOs) are asking whether or not a media room is still needed on their destination website. It may seem like travel journalists will just use a search engine or social media to research their stories. And for the Basics.

Website 87

Website Media Social Media Publishing 87

Advanced Travel and Tourism

JULY 12, 2022

We all saw travel decrease dramatically in 2020 as flights and bookings were canceled due to COVID-19. However, even though domestic flights have increased so far for 2022, bookings have decreased by 2.3 Higher fares seem to play a significant part in the booking deficit. percent per month , according to Adobe Analytics.

Travel 220

Travel Travel Social Media Booking 220

Conferences that Work

MAY 20, 2024

I ran them in my spare time for thirteen years before writing my first book. Having spent seventeen years developing the why and how of peer conferences, you might reasonably expect that the book provided a somewhat definitive guide for peer conference rationale and design. I made them free to download. It seemed the least I could do.

Consulting 65

Consulting Social Media Publishing Conference 65

Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. Invest in tactics that align with your Ideal Customer Your Ideal Customer is your best customer.

Tourism 98

Tourism Tourism Marketing Marketing 98

Social Tables

JUNE 1, 2023

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Link online event resources Connect all of your event pages and content together to widen your audience reach and keep track of online engagement.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Hotel Engine

AUGUST 16, 2022

Especially if you’re booking multiple rooms at once for your colleagues — or you’ll be jetting off to multiple business meetings around the country — accidents can happen. Here are 13 critical mistakes to avoid the next time you’re booking rooms. Booking Something Cheaper Out of Town. Booking Dates During Peak Season.

Booking 98

Booking Travel Travel Insurance 98

Crowdriff

MARCH 8, 2017

Social media contests are more than just a fun excuse to hand out free swag to your followers. We created this step-by-step guide to help DMOs and travel brands maximize the benefits of running a social media contest. Immediate benefits of social media contests. Publish your banner to your website.

Social Media 52

Social Media Media Website Publishing 52

DCI

SEPTEMBER 9, 2021

One place that we sometimes forget about is our tourism websites. DMOs sites, booking sites and campaign websites are just as important as doorways and ramps, and the ADA helps share guidance on how to accommodate those who are interested in the information we share online. A bit of investment up front goes a long way.

Website 56

Website Tourism Tourism Social Media 56

Advanced Travel and Tourism

OCTOBER 21, 2021

Websites use SEO to target specific keywords and move up on the Google search page without promoting anything. According to Social Media Today , many people use search engines for local planning — 64 percent of all Google searches are looking for local information, and 97 percent of online searchers have looked for a local business.

Audience 233

Audience SEO Advertising Social Media 233

Bizzaboo

FEBRUARY 15, 2023

Fortunately, virtual event management software has rapidly evolved to help event organizers like you host unique online experiences that not only help you achieve your goals but can also entertain and delight your attendees. Virtual Improv An improv troupe offers a fun way to engage your attendees at online events.

Virtual Events 86

Virtual Events Online Sponsors Events 86

AltexSoft Travel

MARCH 23, 2022

For the record, the business developed into a global company operating its airline and dealing with multi-million revenue streams, went through a compulsory liquidation in 2019, and was relaunched as an online-only travel agency in 2020. In most cases, tour operators book travel services from external suppliers.

Booking 52

Booking Technology Technology Travel Agent 52

Gavel International

OCTOBER 9, 2023

Implement Chatbots Add chatbots to your website, apps, and social media platforms to engage visitors and capture leads. Automate Social Media Wisely Use AI-driven scheduling to automate social media posts. Use AI-powered chatbots to provide customer support and resolve queries promptly.

Marketing 52

Marketing Marketing Automation Social Media 52

Endless Events

MARCH 29, 2021

” “I think back to a Sonic Foundry media site. You’re paying a little bit for them to host it, but they can usually be embedded in your company’s website. You bring that in and you let the people who are online use that as well. “Is that going to happen through social media?

Attendee 358

Attendee Audience Online Events 358

Sojern

AUGUST 23, 2021

Is retargeting a big part of your online marketing strategy? Retargeting is a cornerstone to digital marketing for travel marketers–and with good reason– 98% of visitors do not convert the first time they visit your website. In the photo example above, a traveler searched for a tour on the Blue Hawaiian Helicopter website.

Advertising 104

Advertising Website Booking Prospect 104

Solimar International

JUNE 22, 2021

Within the booking process, all services and information need to be accessible for visitors. DMOs also play an important role in facilitating the booking process, either directly on their website, or with the help of their partners. But why are visitor services so important and what visitor services should a DMO provide? .

Social Media 96

Social Media Destination Management Website Booking 96

Eventtia

AUGUST 12, 2022

Influencer marketing is a form of marketing where a company forms a partnership with an influential industry expert to increase brand exposure online and offline. Influencers typically have a close-knit and engaged online community that respects their opinion about the brands and the products they support and love. Brand Engagement.

Marketing 62

Marketing Marketing Social Media Audience 62

Social Tables

JUNE 29, 2023

From online community awareness campaigns to out-of-the-box nonprofit event planning ideas, thoughtful preparation can help increase the success of fundraising activities. They will connect with the press, generate buzz for the fundraiser, send invitations, create email campaigns, and advertise the event (both online and offline).

Event Planning 78

Event Planning Social Media Vendor Advertising 78

Solimar International

MAY 23, 2022

They have adopted new digital habits, and changed their online behavior as a result. Today, 65% of global travel and tourism sales are made online (Statista 2021), leading digital marketing to be even more important than traditional marketing. Google research cites that 65% of travellers search for travel videos online by destination.

Marketing 98

Marketing Marketing Social Media Online 98

Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

Traveler's Q

JUNE 8, 2023

Missed Bargains and Unoptimized Budget Allocation Without the guidance of a professional travel agent, travelers can easily miss out on bargains and discounts on airline tickets and hotel bookings. A travel agent is a trained professional who specializes in booking travel arrangements for individuals, families, and corporate clients.

Travel Agent 130

Travel Agent Travel Travel Consulting 130

AltexSoft Travel

JANUARY 30, 2023

Many companies have closed user groups for employees to book travel for business purposes, often at discounted rates. customers who have booked a certain number of trips or have a certain level of spending); meeting certain demographic or lifestyle criteria (e.g., Members of corporate travel programs. Group travelers.

Benefits 97

Benefits Travel Travel Booking 97

Tourism eSchool

DECEMBER 2, 2022

The concept of word of mouth as a marketing tactic is not new, however, the dynamic of word of mouth marketing has been greatly empowered through the rise of social media. People have been able to generate credibility online, through creating content that speaks to niches and embracing two-way relationships. Like to know more?

Tourism 52

Tourism Tourism Social Media Website 52

Eventtia

OCTOBER 9, 2023

What should you do when the venue you’ve booked becomes unavailable? Agree upon the KPIs to track the event’s performance, including customer footfall, social media mentions, number of sales, and more. For online events, choose a robust virtual event management platform. Strategize the marketing and execution.

Event Planning 88

Event Planning Retail Registration Events 88

Tourism eSchool

APRIL 30, 2020

Local and online communities are going to be a cornerstone for keeping many of your businesses afloat over the coming months. If your business can, sell your product/experience/service online. Virtual Beverage Tastings are popping up all over social media, such as at Brokenwood Wines. Attractions . Accommodation.

Tourism 97

Tourism Tourism Social Media Online 97

Stova

MARCH 25, 2024

On top of your internet research and website skimming, check out popular review sites like G2 and Capterra and take note of what others are saying about a potential supplier's user-friendliness, support, and how long they've worked together. Drawing people into your event often starts with a great-looking event website.

Registration 40

Registration Social Media Event Apps Website 40

Tourism eSchool

MAY 9, 2023

Likewise, research indicates that 64% of people who watch travel-related videos do it when thinking about taking a trip, and three in five use online videos to narrow down their brand, destination, or activity choices. From here, start shortlisting by casting your eyes over photographers’ and videographers’ websites to view their recent work.

Tourism 89

Tourism Tourism Social Media Website 89

Endless Events

MAY 18, 2020

Hi , {{Personalize your intro with something you saw about them or their platform online.}}. Then, use a tool like Calendly to make scheduling and booking easy and simple for both parties. Research the individual online for 15-30 minutes before each call to refresh your knowledge of their background and experience.

Sponsors 367

Sponsors Publishing Virtual Events Audience 367

AltexSoft Travel

JULY 14, 2022

It can be anything from booking a homestay instead of a hotel to volunteering at the nearby field to attending a weekend flea market or a local yoga class – you get the idea. They distribute their products to OTAs, DMCs, or other operators, list them on marketplaces, or sell directly to travelers (in the office or via website).

Travel 105

Travel Travel Affiliate Booking 105

Social Tables

OCTOBER 7, 2021

Depending on an event ’ s objectives , planners may choose to book a speaker who specializes in motivating others, promoting mindfulness, or sharing insights based on a specific business or industry. . Promote the keynote speaker on social media and your event website. Better events by design. Get Started Free.

Speakers 117

Speakers Retreat Promotion Audience 117

Social Tables

DECEMBER 5, 2017

When you consider the many ways to drive traffic to your website, it’s likely you’ve never considered hotel ecommerce. Don’t worry– we’re here to just how an eCommerce site can drive traffic to your website. . . . Once you’ve done that, list them on your website and begin marketing. .

eCommerce 60

eCommerce Social Media Website Booking 60

Social Tables

DECEMBER 27, 2022

If no reunion plans are on the books, you’ll need to track down classmates and start the planning process. After connecting with classmates via the school’s database, email, or social media, ask former classmates to complete a survey regarding a potential reunion. Book an event venue. Book vendor services for the reunion.

Vendor 78

Vendor Booking Venue Registration 78

AltexSoft Travel

MARCH 26, 2021

Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. In the hospitality industry, it means that the hotels’ inventory, rates, and availability are pulled from their own websites and/or OTAs they work with and displayed in one place.

Hospitality 119

Hospitality Advertising Website Booking 119

Tourism eSchool

DECEMBER 12, 2022

Email marketing really comes into it’s own when sales or bookings are slim pickings. Promote your ‘opt-in’ and signup form on your website (pop-up, side bar, footer), and social media accounts. Build your email database all year round. Remember, your opt-in needs to be of value to your Ideal Customers.

Tourism 97

Tourism Tourism Marketing Marketing 97