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Basic Travel Marketing SEO: Five Ways to Improve Your Blogs & Content

DCI

For many destination marketers from small DMOs, across generations, SEO (or, Search Engine Optimization), is still a scary topic. As we write blog posts and web content, we hope it will reach audiences, but it’s hard to know what the right approach is for effective SEO. Search engine optimization is just that – optimizing.

SEO 63
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Keeping Your Event Website Relevant: Why Regular Updates Are a Must

Traveler's Q

Keep Information Current for SEO and User Trust One of the key reasons why regular updates are a must for event websites is that they help with search engine optimization (SEO). SEO is the process of improving the visibility and ranking of a website on search engines like Google.

Website 130
MICE professionals

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How to Successfully Market Your Next Event

Smart Meetings

Marketing content can be divided into three types: earned media, owned media and paid media. Earned media refers to content others publish or share about you. Owned media is simply any content you generate yourself. This can include your blog, website, email campaigns and more. Update SEO Regularly.

SEO 245
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How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

SEO vs. SEM: Important Differences. Since SEO and SEM are often confused, let’s get clear on the differences. SEO (or search engine optimization) is all about organic search traffic. Websites use SEO to target specific keywords and move up on the Google search page without promoting anything. Using an SEM Strategy.

Audience 233
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9 Reasons Why Blogging is an Important Marketing Tactic for Tourism Operators

Tourism eSchool

In the tourism industry, blogging has to be one of the most important tactics in being able to tell your story, and engage your Ideal Customers in your brand. Blogs are essentially the vehicle for the content that you produce and share in your social media accounts, and also in your enewsletters to your customers.

Tourism 57
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How Tourism Organizations Can Find Inspiration for Content Strategy with AI Platforms

Advanced Travel and Tourism

ChatGPT can generate human-like text based on a given prompt, making it a useful tool for finding inspiration for blog topics, creating outlines for long-form content, and even assisting with quick ideas in case you find yourself battling a bout of writer’s block.

Platform 236
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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

This blog won’t only address revenue initiatives but also cost-cutting measures. Ensure your website has recent blogs, videos, and podcasts highlighting your event. Optimize each for SEO. Do you need to find new monetary sources for conferences, conventions and trade shows? Use organic and paid digital marketing tactics.