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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

Event branding also helps to convey the event’s purpose, message, and values, making it easier to communicate with stakeholders. Additionally, a well-defined brand strategy helps event organizers create a cohesive visual and verbal identity, including logos, slogans, website design, and marketing collateral.

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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. Create a comprehensive event timeline for all planning aspects: operations, marketing, designers, and vendors. Promote Your Event.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

Example : Someone visits your blog, visits your event website, and then attends an event. In this case, 100% of the credit goes to whatever blog article brought that person to your website. Example : An anonymous contact visits your website and submits a form to download a white paper.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

Event Management Software, Social Media Metrics Platform. Increase Website Traffic. # of Website Visits. # of Website Visits from Event Page. Event Staff Reporting, Event Management Software. Increase Event App Engagement. # of Event Community Check-ins. # of Event App Downloads.

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What Event Attendees Want Now

Convene by PCMA

Less trusted were thought leaders, 36 percent, and blog posts, 9 percent. In-person events are also rated at the top of the list when it comes to sources for discovering new products and services, again chosen by four out of five survey respondents, compared with company websites, chosen by 62 percent, and online events, chosen by 38 percent.

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How Event Planners Can Create an Event on Google

Stova

However, you need to put in some effort to make sure your event is listed high in the search results: Create plenty of content: The more relevant content you create, the more likely your event will rank well. Create web pages, blog posts and other content with plenty of useful data.

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Event Technology: The Ultimate Guide for 2024

Bizzaboo

Each piece of the event technology stack does its part to support the full event lifecycle as it transitions from one phase to the next. Building websites, increasing event registrations, and promoting email are all possible thanks to event technology. Event tech also leads to a better user experience.