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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

It is a crucial aspect of event management, as it not only helps to create a lasting impression, but also builds credibility, enhances recognition, and creates a sense of anticipation among attendees. Event branding also helps to convey the event’s purpose, message, and values, making it easier to communicate with stakeholders.

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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. Create a comprehensive event timeline for all planning aspects: operations, marketing, designers, and vendors. Promote Your Event.

MICE professionals

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What Event Attendees Want Now

Convene by PCMA

During the session, Holsinger joked with participants that they should tuck their feet under their chairs because he was going to step on some toes — there is a disconnect, in many cases, between what event organizers have been offering at their events and what attendees say that they want, the survey revealed.

Attendee 130
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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

Example : Someone visits your blog, visits your event website, and then attends an event. In this case, 100% of the credit goes to whatever blog article brought that person to your website. Example : An anonymous contact visits your website and submits a form to download a white paper.

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Event Strategy: The Guide for 2023 and Beyond

Bizzaboo

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

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Event Technology: The Ultimate Guide for 2024

Bizzaboo

Each piece of the event technology stack does its part to support the full event lifecycle as it transitions from one phase to the next. Building websites, increasing event registrations, and promoting email are all possible thanks to event technology. Event tech also leads to a better user experience.

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The Ultimate Guide to Event Sponsorship for 2023 and Beyond

Bizzaboo

In fact, 97% of marketers believe that events are the most effective channel for driving business outcomes. But let’s talk about the elephant on the trade show floor: sponsorship and sponsor ROI. However, sponsorship remains one of the biggest challenges for the most seasoned event organizers. 4 Ways To Prove ROI to Sponsors.