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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

Event branding also helps to convey the event’s purpose, message, and values, making it easier to communicate with stakeholders. Additionally, a well-defined brand strategy helps event organizers create a cohesive visual and verbal identity, including logos, slogans, website design, and marketing collateral.

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15 Audience Engagement Strategies That Actually Work

Social Tables

By doing so, you’ll help ensure that attendees are excited about the event’s content, which can lead to increased engagement. To better understand your audience, use event planning software that tracks attendee behavior trends and visitor activity on event websites. Incorporate the use of a mobile event app.

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MICE professionals

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What Event Attendees Want Now

Convene by PCMA

When asked to rate their preferences for learning formats at in-person events, demonstrations and hands-on activities were the most popular, chosen by three-quarters of survey respondents. Classroom sessions with speakers or panels were chosen by 44 percent but suffered a big drop —12 percent — from 2023.

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14 Questions to Ask in Your Post-Event Survey

Stova

Ask participants to rate their satisfaction with key aspects of their event experience, including: -Date -Location -Speakers -Breakout sessions -Vendors -Catering Feel free to include space for comments, and ask follow-ups questions about the most important aspects of the event, e.g. the keynote speaker.

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Event Technology: The Ultimate Guide for 2024

Bizzaboo

Each piece of the event technology stack does its part to support the full event lifecycle as it transitions from one phase to the next. Building websites, increasing event registrations, and promoting email are all possible thanks to event technology. Event tech also leads to a better user experience.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

Example : Someone visits your blog, visits your event website, and then attends an event. In this case, 100% of the credit goes to whatever blog article brought that person to your website. Example : An anonymous contact visits your website and submits a form to download a white paper.

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Event Strategy: The Guide for 2023 and Beyond

Bizzaboo

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.