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15 Audience Engagement Strategies That Actually Work

Social Tables

Audience engagement plays a significant role in the success of any event. Whether in-person or online, event organizers want attendees to pay attention and participate. In fact, more than 80% of marketing professionals believe that audience engagement is a key indicator of an event’s success. Get Started Free.

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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results. There is no one-size-all approach in a world of diverse and versatile events. Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience.

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Making Your Brand Stand Out: The Importance of Event Branding in a Competitive Landscape

Traveler's Q

One of the most effective ways to achieve this is through event branding. When executed correctly, event branding can help to establish a powerful connection between your brand and your target audience, building credibility and increasing brand recognition.

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What Event Attendees Want Now

Convene by PCMA

“It’s 2024,” he said, “and I want you to repeat after me: I will not … compare my event … to 2019 … anymore.” Let’s stop talking about comparisons to 2019 in our data and let’s start talking about audiences. Less trusted were thought leaders, 36 percent, and blog posts, 9 percent. What motivates them, what drives them?”

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

ROI Goals for Event Organizers As with any campaign or initiative, the first step in producing an event is identifying your event goals. These goals will vary depending on the type and format of the event, the target audience, and the departments and stakeholders involved. Pro: It’s s imple — in theory.

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Event Technology: The Ultimate Guide for 2024

Bizzaboo

Each piece of the event technology stack does its part to support the full event lifecycle as it transitions from one phase to the next. Building websites, increasing event registrations, and promoting email are all possible thanks to event technology. Event tech also leads to a better user experience.

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Before, During, and After: The Complete Guide to Event Engagement

Social Tables

What is event engagement? Event engagement, also known as audience engagement, refers to an event’s ability to hold the attention of its audience as well as promote full participation from event attendees. How can I tell if an event is engaging? Audience engagement during an event.