Tourism eSchool

FEBRUARY 23, 2023

Home Guide to Sustainability Accreditations for Tourism Businesses By Nic Cooper Published on February 24, 2023 Becoming a Sustainable Tourism Accredited business is one of the best ways to communicate to the ever-growing conscious traveller that your business is the right one to book. So why consider becoming Eco Accredited?

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Tourism eSchool

SEPTEMBER 5, 2021

5 Ways to Pivot your Tourism Experience for Post-COVID Traveller. Published on September 6, 2021. We know that the tourism industry won't look the same as it did before COVID. With the same study highlighting that 13% of an average traveller's time online is doing travel related activities. By Paige Rowett.

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Tourism eSchool

DECEMBER 12, 2022

Home 6 Smart Tourism Marketing Ideas to Combat Seasonality By Paige Rowett Published on December 13, 2022 The effect seasonality has on a tourism business is a major challenge of Tourism Businesses who we work with around Australia. But the reality is all industries are the same.

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Tourism eSchool

FEBRUARY 7, 2023

Home 10 Budget Friendly Eco Practices for Tourism Businesses By Nic Cooper, Regenerative Tourism Specialist Published on February 8, 2023 Many businesses have the perception that you can have profits or sustainability, but not both. Or that being a sustainable business costs more.

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Tourism eSchool

DECEMBER 2, 2022

Word of mouth is one of the most trusted forms of advertising for a tourism brand, as it relates to influencing the behaviours of potential customers. People have been able to generate credibility online, through creating content that speaks to niches and embracing two-way relationships. Benefits of working with a Digital Influencer.

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Tourism eSchool

FEBRUARY 13, 2022

A Tourism Marketer’s Guide to Getting Started with Email Marketing. Published on February 14, 2022. One of the fundamental marketing tactics for every tourism business should be the development and implementation of a regular enewsletter to engage current and potential customers. The Benefits of Email Marketing.

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AltexSoft Travel

AUGUST 26, 2022

In this article, we’ll mention the budding tourism trends and give six examples of startups that capitalize on the changes in the industry. Tourists then and now express a need for a high level of personalization , they want to easily book trips and make transactions online. Let’s look at some of them. Addressing health concerns.

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DCI

JULY 14, 2022

While that’s good news for meeting planners, it’s a sign that destination marketing organizations and CVBs need to get back to work attracting the media actors who can tout the benefits of their convention centers and hotels to decision makers. Meetings Today , publishing stories about events destinations worldwide.

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Interface Tourism Spain

JUNE 27, 2022

Nowadays, the strong relationship between tourism and the social media network Instagram is unquestionable. Instagram has been instrumental in the massive growth of tourism by increasing its supply and demand value. This is something that tourism companies or destinations looking to use Instagram to grow should take into account.

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Interface Tourism Spain

APRIL 12, 2023

The annual Digital 2022 report, published by Hootsuite and We Are Social, revealed that users of social platforms grew more than 10% between 2021 and 2022, with 424 million new users. Each one has its virtues and is likely to benefit any brand in various ways. A growing audience Social networks grow exponentially.

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Interface Tourism Spain

APRIL 12, 2023

The annual Digital 2022 report, published by Hootsuite and We Are Social, revealed that users of social platforms grew more than 10% between 2021 and 2022, with 424 million new users. Each one has its virtues and is likely to benefit any brand in various ways. A growing audience Social networks are growing exponentially.

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Crowdriff

JUNE 23, 2016

We’ve just returned from beautiful Philadelphia where we spent two action-packed days at the 2016 Tourism Academy conference which we were proud to support as a key sponsor and as a presenter with our client Visit Stockton. 3 Key Takeaways from Tourism Academy 2016: Content is more than what you create, it’s a way to build community.

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Convene by PCMA

SEPTEMBER 7, 2023

That’s been “a concerning shift in the last few years for DMOs,” said Rob Gard, Destination Madison’s director of communications and public affairs, when he spoke with Convene in July, even though he hadn’t yet read Destinations International’s just-published report. So we thought, how can we bring our community to attendees?

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Tourism eSchool

SEPTEMBER 5, 2021

Building a tourism website can be quite challenging, mainly because: You may not understand technical lingo. Have you built any websites for the tourism industry in the past? Also remember, that just because an agency may not have built a website for the tourism industry in the past, doesn’t mean they can’t.

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Crowdriff

APRIL 25, 2017

Together Larissa and Jess have created highly collaborative content strategies for their respective blogs — working not only with each other, but with their tourism partners too to create high-quality sponsored articles. . Some small businesses don’t have thousands of dollars to spend on online advertisements, and that’s okay!

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Tourism eSchool

MARCH 20, 2022

TikTok For Tourism. Published on March 21, 2022. Hey, maybe you’ve even managed to get some benefit out of Twitter too? Likewise for tourism destinations – remember your bread and butter! Check some of the more popular tourism and travel-related profiles to see what they’re posting. By Lachlan Swan. billion views.

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Tourism eSchool

JULY 28, 2021

The Australian Tourism Data Warehouse (ATDW) is a national, central online database which features listings of thousands of tourism experiences, events and destination information. Having a listing is a non-negotiable marketing tactic for all tourism businesses and events. It can increase visitors to your tourism website.

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Convene by PCMA

DECEMBER 11, 2023

For example, the Aquatics Centre intends to benefit the residents of Seine-Saint-Denis, an area in Northeast Paris. That includes ensuring new infrastructure can be purposefully adapted and tailored to the needs of the host destination in the afterlife of the Games — a key goal laid out in the IOC’s Olympic Agenda 2020.

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Crowdriff

OCTOBER 6, 2016

We’ve been to a lot of tourism conferences. We’ve talked to a lot of destination marketers and tourism brands. How important is your online social following to you? Metrics that demonstrate ROI: 20% increase in click-through rates from DMO website to tourism partners*. Reduced cost per visual.

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Tourism eSchool

OCTOBER 28, 2021

Top 10 Tourism Website Marketing Fails and How to Fix. Published on October 29, 2021. Building and managing a tourism website is a non-negotiable, foundational marketing tactic for all tourism businesses and should be your biggest and most important marketing investment. Website Fail #1: No online booking functionality.

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Tourism eSchool

JANUARY 31, 2023

Home The First Steps for Sustainable Tourism Businesses By Nic Cooper, Regenerative Tourism Specialist Published on February 1, 2023 It’s safe to say that these days, sustainability is on the tip of the tongue for many businesses and consumers when making decisions. What is Sustainable Tourism?

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Tourism eSchool

OCTOBER 9, 2021

Published on October 10, 2021. One digital marketing opportunity that all tourism businesses must optimise is your Google My Business Listing. What are the benefits of a Google My Business Profile? The major benefit is simple. Publish ‘Posts’ to extend reach for your Article Content or Promote Events.

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Tourism eSchool

SEPTEMBER 23, 2021

Published on September 24, 2021. Key Benefits of Passion-Interest Marketing. People travelling for their passions will use a wide range of sources to plan out their interest-based holidays – think online and offline. Share the benefits of the experiences in your destination. Tourism Tasmania. By Paige Rowett.

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Tourism eSchool

DECEMBER 20, 2022

Home Doubling-Down on your Visitor’s Passions: 4 Steps to Attract + Convert Interest-Based Travellers By Paige Rowett Published on December 21, 2022 People rarely travel for travel sake these days. Key Benefits of Passion-Interest Marketing High Yielding Visitors. Whilst these passion points are niche, but are no means insignificant.

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Tourism eSchool

JULY 3, 2022

Published on July 4, 2022. Many tourism operators are struggling to find the staff to run their tourism experiences (thanks covid), impacting their opening hours and experience delivery. Insta" Over-Tourism. Destination Marketing: Why it's time for a rethink. By Rebecca White. Disappointed Visitors.

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Tourism eSchool

JANUARY 3, 2023

Home Destination Marketing: Why it's time for a rethink By Rebecca White Published on January 4, 2023 We’ve spent the last decade working with visitor economy stakeholders around destination marketing through our teaching, strategy development, workshops, keynotes.

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Crowdriff

OCTOBER 22, 2017

With social media, everyone is a publisher; everyone is a photographer; and everyone has an opinion. Benefits of user-generated content. This type of organic visual UGC is taking the online world by storm. What are benefits of using user-generated content in marketing? So you want to reap all those benefits of UGC?

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Social Tables

FEBRUARY 9, 2018

Adding your venue’s social media icons and online booking link is also mighty handy, as well as perhaps a photo for those that met you recently. Setting up these relationships may take time and effort, and some work with the catering team, but the benefits are entirely worth it. Kiss ‘em. – K eep I t S imple S illy. Mentor a Newbie.

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