article thumbnail

3 Steps to Encourage Customer Advocacy of your Tourism Experience Online

Tourism eSchool

3 Steps to Encourage Customer Advocacy of your Tourism Experience Online. Published on September 20, 2021. Did you know that word of mouth marketing is one of lowest cost AND most effective forms of advertising for your tourism business or destination? Develop your tourism experience (from Destination New South Wales).

Online 90
article thumbnail

Branding 101 for Tourism Businesses

Tourism eSchool

Branding 101 for Tourism Businesses. Published on December 1, 2022. Your brand is the most powerful marketing weapon your tourism business has at it's disposal. Be it through visiting your website, looking at your social media pages, visiting your tourism product or service and any relevant follow up service.

Tourism 93
MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Our top 7 marketing tactics for ALL tourism businesses

Tourism eSchool

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. Developing a targeted customer relationship management plan is the most effective way to increase repeat customers.

Tourism 98
article thumbnail

6 Smart Tourism Marketing Ideas to Combat Seasonality

Tourism eSchool

Seasonality has a huge impact on tourism businesses, and is a consistent challenge of tourism businesses who we work with around Australia. Trying to keep their head above water when the season is slow, and then working overtime when visitation is high is a constant battle for so many tourism businesses.

Tourism 97
article thumbnail

10 Ways to Build Trust With Customers Online

Tourism eSchool

Home 10 Ways to Build Trust With Customers Online By Rebecca White Published on January 16, 2023 Trust. Because trust is what your customers need before they will click the “buy now” button on your website and visit your tourism experience. Trust that your tourism experience will be what they expected.

Online 52
article thumbnail

How to Brief a Photographer for Tourism Businesses & Destinations

Tourism eSchool

Home How to Brief a Photographer for Tourism Businesses & Destinations By Lachlan Swan Published on May 10, 2023 Your place is amazing! Destination experiences – if you’re a destination, odds are your Regional or State Tourism Organisation will have a few great images on their Media Libraries, but probably not all.

Tourism 89
article thumbnail

Our top 7 marketing tactics for ALL tourism businesses

Tourism eSchool

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52