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Try Out New Trade Show Booth Ideas

Endless Events

People get tired of the same old trade show booth ideas, especially if you’re in a somewhat sleepy industry. The exhibitors in these shows don’t just innovate in their products; they also introduce new concepts in their marketing via their booths. Getting Business Done in B2B Trade Shows.

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What is B2B Event Marketing?

Bizzaboo

In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.

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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

Do you need to find new monetary sources for conferences, conventions and trade shows? Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues.

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. B2B companies, however, stayed away because of the costs, inflexibility, and lack of targeting options.

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7 of the Top Event Planning Conferences in 2021

Social Tables

The Special Event & Catersource July 19-22 | Miami Beach Convention Center | Miami According to its website, “The Special Event + Catersource will bring together the entire events and catering industry for three amazing days in beautiful Miami Beach for a top-notch conference, entertaining show floor, and epic networking events.”

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What is Event Creative? The Secret to Unforgettable Experiences

Endless Events

82% of B2B marketers believe that attendee engagement is a key KPI for event success. Trade show displays. Event websites, virtual platforms, and mobile apps are crucial to any event. They intentionally leverage event creative to orchestrate unique experiences that stick with attendees. Graphic Design. Newsletters.

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Time to Retire Outdated Event Marketing Jargon

Convene by PCMA

New Audiences, New Preferences Freeman’s Q1 2023 Trend Report revealed there’s been a paradigm shift since 2019: In a span of only 18 months, the average age of B2B event goers dropped from 51 to 45. Bread-and-butter industry terms such as “trade show,” “exhibits/exhibitors,” “education” and “booths.” What they’re not saying?