Convene by PCMA
APRIL 21, 2024
As a market research company focused on exhibits and events, EVOLIO Marketing conducts hundreds of surveys a year for various clients, industries, exhibitors, show organizers, corporate events, and more, enabling the company to create benchmarks. Sponsors want cost-effective, transparent, new/unique sponsorship opportunities.
Stova
JUNE 8, 2023
Trade shows provide opportunities to showcase your products, drive leads and sales, and stay up to date on industry innovations. Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. What is trade show ROI? Why is measuring ROI critical now?
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Smart Meetings
FEBRUARY 27, 2023
Do you need to find new monetary sources for conferences, conventions and trade shows? Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues.
Stova
MAY 11, 2023
Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.
Bizzaboo
AUGUST 4, 2023
In B2B marketing, building meaningful connections and nurturing customer relationships are critical drivers of success. Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall.
Smart Meetings
NOVEMBER 17, 2022
Most of our larger events have gone to face-to-face, especially when there’s that B2B trade show component. The sponsors love it. Watch the entire webinar here. F2F with a Side of Digital. Jennifer O’Grady. Exhibitors need it, want it and are excited to be connecting with their customers again face-to-face,” said O’Grady.
Smart Meetings
APRIL 7, 2023
Just don’t call it a trade show,” he advised. The same goes for sponsors and exhibitors. When it comes to mergers and consolidation, the two big ones that recently closed— Informa’s acquisition of B2B Events company Tarsus in early March for $940 million and Blackstone’s acquisition of Cvent for $6.4
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