Convene by PCMA

APRIL 24, 2023

Abstract language, like the headline in this promotion for the 2021 LeadingAge Annual Meeting + EXPO, can be useful in creating emotional connections. Shereé Whiteley is a copy director at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

MAY 19, 2023

New Audiences, New Preferences Freeman’s Q1 2023 Trend Report revealed there’s been a paradigm shift since 2019: In a span of only 18 months, the average age of B2B event goers dropped from 51 to 45. Promoting exhibit space to companies? Of course, traditional terms do have their time and place. Booth” says it clearly and succinctly.

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Convene by PCMA

OCTOBER 31, 2022

Additionally, speakers were provided with personalized graphics and a branded video-production tool to promote their sessions. IBIE also called on the power of micro-influencers by encouraging attendees to use a referral marketing tool upon registering. Betting big on digital.

Marketing 98

Marketing Marketing Retail Public Relations 98

Motivation Excellence

JANUARY 26, 2019

An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection. Even if you primarily conduct business-to-business (B2B) marketing, you should still spend time researching your clients’ needs. Annual sales promotions. The number of sales you get from public relations.

Communications 130

Communications Communications Marketing Marketing 130

Bizzaboo

JANUARY 10, 2024

According to The state of in-person B2B conferences report , 80.4% American Express Global Business Travel New York, NY American Express Global Business Travel (Amex GBT) stands as the world’s premier B2B travel platform, offering software and services to oversee travel, expenses, and meetings/events for companies globally.

Management 98

Management Events Advertising Sports 98

DCI

JULY 19, 2021

Traditionally, EDOs have focused on B2B marketing, while DMOs have excelled at B2C marketing. In Vermont , the state’s tourism and economic development entities collaborated through an earned media relations campaign to promote the state of Vermont’s talent attraction ‘Stay to Stay’ campaign and its remote worker incentive.

Benefits 52

Benefits Advertising Tourism Tourism 52

Convene by PCMA

JANUARY 19, 2023

I will harness the power of influencers.” — Sara Fellows, director of social media By partnering with social influencers to promote an event, you’re extending reach beyond your own database and, more importantly, tapping into engaged, niche audiences in a way no other marketing tactics can. We are marketing to people.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

AUGUST 22, 2022

And by promoting a unique hashtag for an event, the content that attendees create becomes more discoverable. Christine Johnson is director of content at mdg , a marketing and public relations agency specializing in audience acquisition for B2B events.

Human Resources 98

Human Resources Public Relations Speakers B2B 98

Convene by PCMA

APRIL 20, 2023

In essence, your wish is their command: ChatGPT can generate ideas or even full copy for social posts to promote a keynote session, write session descriptions, or recommend venues for your next event. Generative AI tools like ChatGPT take that one step further, using the source data to actually produce new information.

Technology 105

Technology Technology Events Event Marketing 105