Bizzaboo

DECEMBER 4, 2023

It’s clear that the key to harnessing the full potential of conferences lies in having a solid in-house event team, and this article delves into why an in-house team is indispensable for B2B conference success. They ensure that the marketing team’s promotional strategies align with the sales team’s goals and targets.

B2B 59

B2B Event Planning Conference Logistics 59

Convene by PCMA

OCTOBER 9, 2023

For example, if we see low registration numbers among event alumni, we may deploy targeted communications highlighting how the event has been enhanced from previous years, including new features, planned product launches, and first-time speakers. Or experimenting with SMS (texting) as a means of promoting a one-day flash sale.

Registration 105

Registration Publishing Public Relations B2B 105

Convene by PCMA

FEBRUARY 13, 2023

Kimberly Hardcastle-Geddes Understandably, we put more stock in what users and experts have to say about a brand’s products and services than what the brand says about itself. For products, a “certified by” line with the name of a well-known, standard-setting organization instantly adds credibility and creates trust.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

JANUARY 19, 2023

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. Have you made resolutions for your 2023 event planning? We’re looking forward to doing more of the same in 2023, but with a fresh outlook.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

MARCH 18, 2024

Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE. In fact, platforms like Instagram and TikTok are perfect for nurturing colder leads by inspiring, entertaining, and relating to viewers.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

AUGUST 22, 2022

Feature new or innovative products. Events are launching grounds for new trends — they’re found on the exhibit floor, in education sessions, and in dedicated new product showcase areas. Feature innovative products, novel ideas, and trending topics in articles, videos, and social content. See On the Web for an example.).

Human Resources 98

Human Resources Public Relations Speakers B2B 98