Bizzaboo

DECEMBER 4, 2023

It’s clear that the key to harnessing the full potential of conferences lies in having a solid in-house event team, and this article delves into why an in-house team is indispensable for B2B conference success. They ensure that the marketing team’s promotional strategies align with the sales team’s goals and targets.

B2B 59

B2B Event Planning Conference Logistics 59

Convene by PCMA

FEBRUARY 13, 2023

Leveraging partner-in-promotion tactics, like scripted posts and images that make it easy for speakers, exhibitors, and even other attendees to promote their presence at your event, can also lead to more conversions. Make it certifiable.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences. Find a more qualified, new audience.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

MAY 19, 2023

New Audiences, New Preferences Freeman’s Q1 2023 Trend Report revealed there’s been a paradigm shift since 2019: In a span of only 18 months, the average age of B2B event goers dropped from 51 to 45. Promoting exhibit space to companies? Adding “exhibitors” in your website navigation? Booth” says it clearly and succinctly.

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Motivation Excellence

JANUARY 26, 2019

An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection. Even if you primarily conduct business-to-business (B2B) marketing, you should still spend time researching your clients’ needs. Annual sales promotions. The number of sales you get from public relations.

Communications 130

Communications Communications Marketing Marketing 130

DCI

JULY 19, 2021

Traditionally, EDOs have focused on B2B marketing, while DMOs have excelled at B2C marketing. In Vermont , the state’s tourism and economic development entities collaborated through an earned media relations campaign to promote the state of Vermont’s talent attraction ‘Stay to Stay’ campaign and its remote worker incentive.

Benefits 52

Benefits Advertising Tourism Tourism 52

Convene by PCMA

AUGUST 22, 2022

Ask educational presenters to contribute an article about their session topic to an event blog or website. And by promoting a unique hashtag for an event, the content that attendees create becomes more discoverable. Repurpose Event Content. Invite speakers to be guest bloggers.

Human Resources 98

Human Resources Public Relations Speakers B2B 98