Convene by PCMA

AUGUST 25, 2023

And what should event and association marketers take from this trend? Organic networking — Speaking of in-person events: For a lot of professionals, especially those who’ve had most of their professional conversations over Zoom, networking in person can be difficult and anxiety-ridden.

Networking 52

Networking B2B Public Relations Events 52

Convene by PCMA

NOVEMBER 6, 2023

It’s imperative that event organizers work more closely with customers to facilitate deeper connections and create opportunities that allow them to further their objectives. On the Web Download the Freeman Trends Report We need to better communicate who is coming in order to help exhibitors plan their presence accordingly.

Marketing 59

Marketing Marketing Public Relations B2B 59

Convene by PCMA

DECEMBER 4, 2023

We have seen significant ROI using influencer marketing for B2B events like SUPERZOO, the national show for pet retailers, and Grace Hopper Celebration, a series of conferences for women in computing — upward of 284 percent based on what was spent on the campaign and earned media value. Find a more qualified, new audience.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

JANUARY 12, 2023

He encourages organizers to thread networking opportunities throughout the event experience rather than confining them to networking lounges or receptions. What should organizers be doing now? To delight attendees, you must know what makes them tick. Does anyone really need another water bottle, notepad, or plastic tchotchke?

Logistics 105

Logistics Sustainability Events Public Relations 105

Convene by PCMA

JANUARY 8, 2024

(Whatever Media Group) From Netflix recommendations to targeted emails, “we live in a world of mass personalization,” said Kimberly Hardcastle-Geddes, CEM, president of mdg, a marketing and public relations firm specializing in B2B events. Provide access to private meeting rooms.

Trade Show 52

Trade Show Registration Public Relations B2B 52

Convene by PCMA

JUNE 30, 2022

In the future its more likely that audiences will look to an organization’s stance on issues — LGTBQ+ rights for example — before deciding whether to attend an event. And while values-based marketing may often be reactive to current events or societal trends, it should also be employed proactively. Kimberly Hardcastle-Geddes.

Public Relations 52

Public Relations Audience B2B Prospect 52

Convene by PCMA

OCTOBER 31, 2022

Each edition of the largest industry event in the Western Hemisphere, which brings together 23,000 participants from all segments of the grain-based foods industry, reflects the most current trends, highlights the latest innovations, attracts the hottest celebrity chefs, and features new competitions, education sessions, and demo areas.

Marketing 98

Marketing Marketing Retail Public Relations 98

Convene by PCMA

AUGUST 7, 2023

and ‘What are 10 trends that are changing the landscape of [insert industry]?’ we can gain a better understanding of that industry’s general landscape and its public perception. The McKinsey report doesn’t gloss over issues that gen AI presents for organizations that “require thoughtful mitigation strategies and governance.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JULY 21, 2023

As a result, the markets organizers are prioritizing and how they’re reaching audiences are changing. Anjia Nicolaidis is director of international strategy at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events. This new era brings new victories and new challenges.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Bizzaboo

JANUARY 10, 2024

According to The state of in-person B2B conferences report , 80.4% of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9% of organizers believe in-person conferences will become increasingly critical to their organization’s success in the coming years!

Management 98

Management Events Advertising Consulting 98

DCI

JULY 19, 2021

Dariel Curren , Executive Vice President at DCI , recently spoke with The Place Brand Observer about how DMOs and EDOs can work together to attract talent to cities, states and countries, trends that will likely impact the work of destination leaders in the years ahead, overtourism, and much more.

Benefits 52

Benefits Advertising Tourism Tourism 52

Motivation Excellence

JANUARY 26, 2019

You’ll need to reflect on your brand and its goals, your optimal customers and their habits, and the current trends in your industry. Even if you primarily conduct business-to-business (B2B) marketing, you should still spend time researching your clients’ needs. The number of sales you get from public relations.

Communications 130

Communications Communications Marketing Marketing 130

Convene by PCMA

AUGUST 22, 2022

If your organization hosts a podcast, the audio from recorded event sessions could also be used as podcast content. Leverage On-site Trends. Events are launching grounds for new trends — they’re found on the exhibit floor, in education sessions, and in dedicated new product showcase areas. Feature new or innovative products.

Human Resources 98

Human Resources Public Relations Speakers B2B 98

Convene by PCMA

JANUARY 19, 2023

I will continue to inject humanity into the campaigns I help to create.” — Kacia Reilly, group director, creative While the majority of the events we market are B2B, we are not marketing to businesses. Are they focused on advancing their standing within their organization? We are marketing to people. What makes them tick?

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

APRIL 20, 2023

Currently, many event organizers are using online data from attendees to market in an individualized way. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events. perhaps doing so in exchange for NFTs.

Technology 105

Technology Technology Events Event Marketing 105