Convene by PCMA

APRIL 24, 2023

As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below).

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Smart Meetings

JANUARY 4, 2024

For maximum effectiveness, event email campaigns should be personalized to give this outreach a better opportunity to stand out among the 121 other emails the average person receives each day. Read More : 6 Tips to Write an Email Newsletter for Event Marketing Another must for email marketing campaigns today is to make them mobile-friendly.

Marketing 264

Marketing Marketing Social Media Advertising 264

Bizzaboo

AUGUST 24, 2023

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Eventtia

MAY 7, 2019

Different organizations have different ways of implementing their event marketing strategy. In this article we will look at the types of B2B events organizations can plan to accomplish their goals and objectives.

B2B 97

B2B Events Event Marketing Organization 97

Convene by PCMA

AUGUST 7, 2023

The McKinsey report doesn’t gloss over issues that gen AI presents for organizations that “require thoughtful mitigation strategies and governance. Kimberly Hardcastle-Geddes is chief marketing strategist at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. We are deeply honored to be recognized as a Leader in Gartner’s first-ever Magic Quadrant for the event technology industry. and/or its affiliates in the U.S.

Event Technology 116

Event Technology Platform Technology Technology 116

Smart Meetings

MARCH 18, 2022

Building a dream team is vital to making sure you know how to make a difference and ensure a smooth-running event. It’s remarkable how much of a productivity kicker an organization gets from top talent. Having the right trade show staff projects an image of your organization as a professional environment. Maximize Productivity.

Trade Show 246

Trade Show B2B B2C Training 246

Bizzaboo

AUGUST 24, 2022

Inspire your event strategy with these event marketing examples from leading brands including Apple, Glassdoor, Marketo, and SpaceX. Events are more than just stuffy meetings and crowded exhibition halls. But how do you take the idea of bringing people together and turn it into an essential marketing channel?

Event Marketing 52

Event Marketing Marketing Marketing Retreat 52

Bizzaboo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

Event Marketing 98

Event Marketing Marketing Marketing Platform 98

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. B2B companies, however, stayed away because of the costs, inflexibility, and lack of targeting options.

Advertising 105

Advertising Marketing Marketing B2B 105

Smart Meetings

MAY 8, 2023

Of course, not everyone in a given age range will react identically to an event marketing message. The shift of female attendees at B2B events has made a drastic shift from 20% to 34%. One thing to be aware of is not only the changing face of the attendee majority, but their link with market trends.

Benefits 264

Benefits Meeting B2B Social Media 264

Endless Events

JUNE 1, 2018

If corporate events are your thing, check out this week’s roundup of corporate event planning ideas for a few tips for organizing these kinds of occasions. And don’t forget to use our free event planning checklist to make your life easier! Turn Your Free Events into Blockbusters. Click To Tweet.

Event Planning 214

Event Planning B2B Event Apps Events 214

Bizzaboo

MAY 27, 2024

The Rise of Conscious Conferencing According to Bizzabo’s The State of In-Person B2B Conferences report, 26.8% of event attendees agree that diversity, equity, and inclusion (DE&I) and sustainability are their top priorities when deciding where to spend and travel for events. Something’s got to give.

Sustainability 104

Sustainability Events Panel Trends 104

Bizzaboo

JULY 12, 2022

you’re looking for the most comprehensive list of event marketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that. Bizzabo , 2020).

Marketing 105

Marketing Marketing Trends Virtual Events 105

Eventtia

MAY 27, 2024

Cvent’s platform enables organizations to create and manage events of all sizes, ranging from small meetings to large conferences and trade shows. What companies use Cvent Many companies across various industries use Cvent for their event management needs. Is Cvent free? How much does Cvent cost? Look no further.

Registration 62

Registration Retail Platform B2B 62

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. We are deeply honored to be recognized as a Leader in Gartner’s first-ever Magic Quadrant for the event technology industry. and/or its affiliates in the U.S.

Event Technology 69

Event Technology Platform Technology Technology 69

Bizzaboo

APRIL 3, 2023

If you’re looking for the most comprehensive list of event marketing, event management, and event planning statistics, you’ve come to the right place. The COVID-19 pandemic may have forced the events industry to pause and pivot, but remarkable change and innovation came along with that.

Marketing 105

Marketing Marketing Trends Virtual Events 105

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences. Find a more qualified, new audience.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

DECEMBER 19, 2022

While there’s optimism throughout the event marketing industry overall, the majority of budgets are not expected to be fully back to 2019 spend levels until 2023 or, for some organizations, 2024, according to Event Marketer’s Experiential Intelligence Report. 5 Business Trends in 2023 That Will Impact Events.

Trends 52

Trends B2B Social Media Events 52

Endless Events

JUNE 8, 2018

Top-level corporate event planning requires a certain skill set to pull off. You need to get sponsors to foot part of the bill for the event. You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. A Primer to Enterprise Event Marketing.

Sponsors 271

Sponsors Event Planning Marketing Marketing 271

Endless Events

APRIL 21, 2023

Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. Then I landed here as Senior Events Manager, and I love the caliber of events we do here at Endless.”

Conference 194

Conference Marketing Marketing B2B 194

Eventtia

MAY 31, 2022

And, a majority of marketers agree. In fact, 83% of B2B marketers are heavily interested in events, and 80% of marketers believe events and event marketing are critical to their company’s success. I’m glad you asked.

Promotion 77

Promotion Marketing Marketing B2B 77

Endless Events

SEPTEMBER 21, 2018

Plan the event well and you’ll gain the respect of everyone in the organization. eBay Open 2018 Has Some Great B2B Strategies. eBay is not just a pioneer in the field of online selling, it also helped blaze the trail for a new breed of seller events. Events are no longer just venues for networking.

Trade Show 205

Trade Show B2B Entertainment Events 205

Eventtia

DECEMBER 13, 2023

When comparing alternatives to Bizzabo, we’ll look at crucial features like online registration, attendee management, event marketing, on-site check-in, mobile app, engagement tools, networking, virtual and hybrid event support, and data analytics. Aligning these with your event goals is key for success.

Registration 62

Registration B2B Retail Platform 62

Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing. (See Highlight the organization behind your show and any societies or affiliated associations involved with it.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Eventtia

JANUARY 26, 2024

The company specializes in developing event management solutions for B2B conferences. Bizzabo’s dedication extends across various sectors, offering support for in-person, virtual, and hybrid events. At the same time, Bizzabo’s solution is mostly tailored for B2B events. What is Bizzabo?

Management 62

Management Retail B2B Registration 62

Eventtia

APRIL 22, 2024

The right event ticketing platform enables organizers to coordinate every detail in their interaction with the attendees. That’s why, this article aims to highlight top event ticketing platforms and help you select the one that fits your requirements. This is especially helpful for promoting recurring events.

Platform 62

Platform Registration Automation Events 62

Convene by PCMA

APRIL 20, 2023

evolves in this direction, it may present event producers with new methods of audience engagement. Currently, many event organizers are using online data from attendees to market in an individualized way. BASE TECHNOLOGY: Artificial Intelligence (AI) Event marketers are already reaping the benefits of using AI software.

Technology 105

Technology Technology Events Event Marketing 105

Eventtia

NOVEMBER 29, 2023

Features The features provided by an event management platform are integral to its overall functionality and user experience, profoundly influencing the success of event planning endeavors. Each feature enhances event planning, attendee experience, and overall success. Discover more details on Eventtia’s pricing page.

Registration 62

Registration Retail B2B Platform 62

Bizzaboo

OCTOBER 16, 2023

To triumph in 2024, you must embrace strategic resource allocation — a concept that goes beyond the numbers and delves into the art of putting your event budget where it truly matters. According to our recent State of in-person B2B conferences report, a striking 80.4% Convincing attendees to travel to our event is challenging.

B2B 52

B2B Speakers Sustainability Events 52

Eventtia

DECEMBER 6, 2023

By carefully considering your needs, you can make an informed choice that effectively supports your event objectives. Enterprise-level Features and Services Beyond standard features, we’ll analyze enterprise-level capabilities crucial for organizations managing large-scale events.

Registration 62

Registration Retail Platform B2B 62

Eventtia

DECEMBER 6, 2023

By carefully considering your needs, you can make an informed choice that effectively supports your event objectives. Enterprise-level Features and Services Beyond standard features, we’ll analyze enterprise-level capabilities crucial for organizations managing large-scale events.

Registration 62

Registration Retail Platform B2B 62

Eventtia

NOVEMBER 24, 2023

Features Features play a crucial role in the overall functionality and user experience, directly impacting the success of event planning endeavors. By carefully considering your needs, you can make an informed choice that effectively supports your event objectives.

Registration 62

Registration Retail Platform B2B 62

Bizzaboo

AUGUST 3, 2023

The events industry has seen a considerable influx of event software over the past few years, and it’s no surprise. The pandemic accelerated the need for solutions to help event organizers plan, execute, and measure the success of virtual, in-person, and hybrid events. Do event integrations cost extra?

Management 98

Management Registration Vendor Event Apps 98

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. If your organization hosts a podcast, the audio from recorded event sessions could also be used as podcast content.

Human Resources 98

Human Resources Speakers Public Relations B2B 98

Traveler's Q

SEPTEMBER 7, 2023

Unlocking its secrets can open a world of possibilities for event organizers looking to reach a wider audience and generate buzz. In this comprehensive guide, we will delve deeper into social media marketing and provide valuable insights, practical tips, and proven strategies to effectively promote your event and maximize its exposure.

Social Media 130

Social Media Promotion Media Marketing 130

Convene by PCMA

NOVEMBER 6, 2023

Post-pandemic, Freeman research has shown, events have stayed under marketing — and marketing is more influenced by data and facts than the less quantifiable reasoning that was once used to justify a booth (e.g., Why is now a good time for exhibitors to invest in live events?

Marketing 59

Marketing Marketing Public Relations B2B 59