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Six Event Trends We’re Watching in 2024

Convene by PCMA

Examples include wearable tech capable of capturing real-time data that promises to revolutionize how organizers gather insights into attendee behavior, software solutions that automate various aspects of event planning and thus increase planner efficiency, and a service that offers web-based augmented reality activations.

Trends 130
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12 Tips to Leverage Artificial Intelligence Tech in Sales and Marketing

Gavel International

Research published in the International Journal of Intelligent Networks found that embracing AI in sales and marketing not only offered a competitive edge, but it helped to identify competitor strategies and market trends. Implement Chatbots Add chatbots to your website, apps, and social media platforms to engage visitors and capture leads.

MICE professionals

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How to Successfully Market Your Next Event

Smart Meetings

Understand Media Types. Marketing content can be divided into three types: earned media, owned media and paid media. Earned media refers to content others publish or share about you. Owned media is simply any content you generate yourself. This can include your blog, website, email campaigns and more.

SEO 195
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3 Steps to Encourage Customer Advocacy of your Tourism Experience Online

Tourism eSchool

Published on September 20, 2021. It also includes the great photos, videos and updates customers share on social media that mention your business or region by tagging your social media account and/or using your promoted hashtag. Automated but VERY personalised email after their stay. By Rebecca White.

Online 90
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The #1 Operational Secret You Need to Simplify Your Business

National Association For Catering ane Events

The one thing that will get you there is automation. Automation has become increasingly prevalent in today’s successful businesses, particularly as the pandemic pushed people to adopt better strategies for virtual work. But, for many, the idea of automation still conjures up images of Rosie and the Jetsons.

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New Skills for New Event-Marketing Challenges

Convene by PCMA

In July, Evolio Marketing and Lippman Connects published “Attendee Acquisition and Event Marketing Survey Report,” offering a glimpse into what 89 event marketers have on their minds and on their drawing boards as the pandemic wears on. Future Readiness. Only one in 10 plan to cut back on the number of physical events they will hold.

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What Is Direct Mail Marketing And Is It Effective?

Motivation Excellence

Direct mail is promotional content sent to people via postal mail. For example, a local coupon circular might include promotions for a dentist’s office, supermarket and home goods store all on the same page. Circulars are some of the most cost-effective direct mail marketing tools for limited-time offers and promotions.

Marketing 130