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How to Successfully Market Your Next Event

Smart Meetings

Understand Media Types. Marketing content can be divided into three types: earned media, owned media and paid media. Earned media refers to content others publish or share about you. Owned media is simply any content you generate yourself. Update SEO Regularly.

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35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Event organizers and marketing professionals send press releases to news and media outlets to announce and promote events.

MICE professionals

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Maximizing Your Event’s Online Presence: Top Strategies for Showcasing Your Event on Your Website

Traveler's Q

Use Your Existing Channels to Your Event’s Advantage If your event has a social media presence or email list, utilize these channels to promote your website and drive traffic. Create individual profiles for each speaker or performer on your website, including their biography, photo, and links to their social media.

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Try Out New Trade Show Booth Ideas

Endless Events

Building Attendance through Social Media Influence. Influencers have become a very important part of the social media and marketing landscape, and they are an effective means to boost event returns. This week, we’ve discussed both an old staple of digital marketing: SEO. Which worked better for you?

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How 8 Event Marketers Are Using AI Now

Convene by PCMA

Kimberly Hardcastle-Geddes While there’s no replacement for human intelligence and ironclad, enterprise-wide usage policies around it are essential, there can be no doubt that generative AI — a type of artificial intelligence system capable of generating text, images, or other media in response to prompts — is taking the business world by storm.

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ChatGPT for Content Creation: What Is It and How Can It Help Tour Operators?

Tourism Tiger

Discover their benefits, from crafting compelling tour descriptions and itineraries to automating social media management for tour operators. Explore how chatbots, powerful AI language models, can supercharge your content creation process.

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The Definitive Guide to Event Registration 2024

Stova

Maybe you'd like to automate registration to save time or have an integrated mobile app. Some important integrations to look out for include CRMs, marketing automation platforms, travel & expense management, payment processors, and many more. email is still what event professionals go to throughout the entire event lifecycle.