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How to Successfully Market Your Next Event

Smart Meetings

Understand Media Types. Marketing content can be divided into three types: earned media, owned media and paid media. Earned media refers to content others publish or share about you. Owned media is simply any content you generate yourself. Update SEO Regularly. Optimize Your Website.

SEO 245
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35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Our list kicks off with event marketing ideas that help event planners, organizers, and promoters improve their content marketing strategy.

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Maximizing Your Event’s Online Presence: Top Strategies for Showcasing Your Event on Your Website

Traveler's Q

With the rise of event promotion websites and the increasing number of features, it’s easier than ever to showcase your event in a way that will attract and engage potential attendees. Once you have these basics covered, you’ll have a strong foundation for promoting your event on your website.

Website 130
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The Definitive Guide to Event Registration 2024

Stova

Maybe you'd like to automate registration to save time or have an integrated mobile app. Some important integrations to look out for include CRMs, marketing automation platforms, travel & expense management, payment processors, and many more. email is still what event professionals go to throughout the entire event lifecycle.

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Email Marketing Software in the Travel Industry: Benefits, Challenges, and Success Stories

AltexSoft Travel

In order to instill trust, marketers have to promote safety and hygiene as their number one priority. They say once marketers have looked at this new data and micro-segmented their customers, it will be easier to deploy tailored promotions and have improved results. Promote and boost sales. Automate Interactions.

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6 affordable digital marketing tools for small businesses

The Abbi Agency

What it is: Social media tool to plan and schedule your social media content. You’ve likely heard that you need to be active on social media , but it can quickly slip to the back burner if you’re trying to create content and post in real-time. It’s certainly not the only social media scheduler on the market.

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Metasearch in Hospitality: an Overview of Hotel Search Engines

AltexSoft Travel

Having a booking engine and / or a channel manager is a recommendation and sometimes even a strict requirement of metasearch websites to automate the information retrieval and update process. That’s an easy and recommended way to go to automate the setup and further updating. Via open APIs. Invest in search engine optimization.