Stova

FEBRUARY 15, 2024

You’ll discover: Sure-fire tips for packages to endear your sponsors to attendees Innovative tools that make it easy for prospective partners to say YES! Action Steps: Let automation lend a hand. For example, modern sponsor and exhibitor management software automates sponsor tasks, content collection, and approvals.

Sponsors 59

Sponsors Prospect Automation Trade Show 59

Smart Meetings

JUNE 29, 2022

Prospective workers have high expectations—if hotels give them an offer they can’t refuse, meeting planners will reap the benefits of a smoother hospitality experience. Planners can expect a more automated lobby in the future, hopefully reducing delays. Marketing and PR executives. Technology Creates New Staff Roles. Accountant.

Hospitality 245

Hospitality Trends Remote Automation 245

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. But beyond wishful thinking, the market presents clear evidence that this is the case.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Gavel International

MAY 8, 2023

Reading Time: 4 minutes The recent evolution of digital marketing’s relationship with business-to-business (B2B) sales and marketing strategies can seem confusing. On one hand, digital is quickly becoming the most frequently used type of marketing and virtual sales strategy and is utilized more often than ever before.

B2B 52

B2B Marketing Marketing Automation 52

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. In this rapidly evolving market, Bizzabo gives event organizers the ability to pivot easily, allowing them to focus on creating experiences, not event formats. Truly great customer service.”

Event Technology 116

Event Technology Platform Technology Technology 116

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. of Prospects Added to Database. # of Prospects Added to Pipeline. #

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Gavel International

DECEMBER 4, 2023

Reading Time: 4 minutes Buyer personas are a valuable marketing tool that you should use to identify your target audience. THE DIFFERENT TYPES OF PAIN POINTS Pain points refer to the problems that customers face in the industry or market you serve. The problem is that data like this is too vague.

B2B 52

B2B Prospect Automation Social Media 52

Motivation Excellence

JUNE 25, 2019

We forget most of the “letters” that show up in our mailbox are marketing collateral. Could direct mail marketing help you conquer outreach and keep people coming back for more? What Are Some Direct Mail Marketing Strategies? Or, you can run targeted campaigns by using the Marketing Mail product selectively.

Marketing 130

Marketing Marketing Advertising Audience 130

Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. In this rapidly evolving market, Bizzabo gives event organizers the ability to pivot easily, allowing them to focus on creating experiences, not event formats. Truly great customer service.”

Event Technology 69

Event Technology Platform Technology Technology 69

Gavel International

JULY 6, 2021

Did the prospect choose a different solution? Was the prospect really as qualified as I thought they were? Salespeople have a great deal to juggle: finding new opportunities, qualifying these prospects, building relationships, and keeping current customers engaged. The Difference Between Marketing and Sales-Ready Conversions .

Prospect 52

Prospect Automation B2B Social Media 52

Smart Meetings

OCTOBER 8, 2018

For more than half of them, in fact, events are the most valuable marketing channel. Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. This is critical for marketing attribution.

Technology 211

Technology Technology Automation Prospect 211

Gavel International

JULY 20, 2021

Reading Time: 4 minutes Part One: Marketing Engagement Versus Sales-Ready Conversions. Time is of the essence to prospects at this stage of the game. Guided selling gives salespeople the resources and tools they need to establish and maintain the interest of prospects and ultimately convert them. Clarifying the Level of Leads.

Automation 52

Automation Prospect Social Media Production 52

DCI

AUGUST 11, 2022

And unlike traditional media, it comes with a dashboard that gives you control over your marketing. And remember, when prospective travelers search and arrive at your destination – online, of course – be sure the experience is engaging, convenient, and straightforward. Respect and Revere AI and automation. Enlightening.

Media 99

Media Advertising Automation Social Media 99

Endless Events

SEPTEMBER 14, 2018

Back in the dark ages, event marketers had a slim handful of solutions to choose from. If you look at the event marketing stats , organizations are investing more so than ever on these platforms. Other platforms may come with comprehensive event marketing and analytics tools but are lacking in functions for engaging attendees.

Management 280

Management Platform Event Apps Automation 280

Motivation Excellence

AUGUST 22, 2019

An email database is a fast, effective marketing and sales tool. Though returns are not as robust as direct mail , email marketing is much more cost efficient. Businesses can see up to $44 for every dollar they spend on email marketing. Unleash the power of automated emails. Offer free marketing tools.

Social Media 130

Social Media Automation Booking Trade Show 130

The Abbi Agency

DECEMBER 2, 2021

Once you’re up and running, you need to actively market your small business to get in front of more prospective customers, make more sales, and boost your bottom line. One study conducted in 2019 found that 86% of small business owners would rather spend time on other business activities than marketing. Kat Boogaard.

Marketing 26

Marketing Marketing SEO Social Media 26

Conferences that Work

JULY 10, 2023

However, marketers love to call ChatGPT and other LLMs artificial intelligence (AI) because this framing ties into our culture’s fascination with understanding who we are, how we’re able to do what we do, and whether we are unique in our abilities or not. ChatGPT is a tool called a large language model (LLM).

Seminar 62

Seminar Automation Prospect Technology 62

Gavel International

SEPTEMBER 11, 2023

Since so many B2B prospects conduct their own research online before speaking with a salesperson, AI has earned its rightful place in the sales funnel. 64% of B2B marketers consider AI a valuable asset to their marketing and sales strategies. ( It also offers many benefits to companies who want to win their business.

B2B 52

B2B Prospect Social Media Technology 52

Bizzaboo

JUNE 29, 2022

To win the war for talent in this challenging job market, organizations must put their best foot forward and do everything possible to differentiate themselves from the rest of the pack. It’s a much better way to get to know a prospective employee than sifting through hundreds of resumes and applications filled with text.

Advertising 94

Advertising Events Automation Logistics 94

Convene by PCMA

SEPTEMBER 18, 2023

Two Dudes Photography) More than 500 corporate event marketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. He shared the example of a medical event marketer that used a “bogus” metric: How many coffee cups were used by attendees who visited the company’s coffee bar at their convention booth.

Events 52

Events Prospect Event Marketing Global Events 52

Eventtia

DECEMBER 11, 2021

Event planning used to be a very time-intensive and mostly manual process, but now we have access to various digital solutions that can help facilitate various aspects of the event planning process from the initial planning stage to marketing to post-event evaluation. In fact, marketing is often the biggest challenge of hosting an event.

Event Technology 62

Event Technology Technology Technology Social Media 62

Stova

MARCH 17, 2023

This guide will show you how to put together an event strategic plan, streamline your event marketing process and be a best-in-class meetings and events team. Event Automation Makes Events Easier 90% of event planning is research. And while that might not be the most exciting prospect, it is the most important one.

Automation 40

Automation Events Registration Prospect 40

Eventtia

MAY 13, 2022

via event content) so they can understand better what the impact of their participation will be Design an event that aligns well with the cause, as well as being attractive for the donors and attendees Create attractive marketing and promotional materials using this data. virtual auction) Assess your prospective donors’ preferences.

Prospect 62

Prospect Sponsors Events Social Media 62

National Association For Catering ane Events

JULY 8, 2021

Email marketing is a powerful strategy for event pros to increase brand awareness, nurture one’s audience, and spread the word about company news and updates. You can establish the Know, Like, Trust factor simply by regularly showing up in prospective customers’ inboxes and providing them with valuable content.

Prospect 52

Prospect Automation Promotion Social Media 52

Endless Events

JUNE 17, 2019

Turn your mics on, it’s time to explore meeting automation for events! We live in the golden age of automation. Mainly due to what this means in terms of jobs and employment, but we’re here to talk about the positive side of automation. Meeting automation can do wonders for any business in terms of organization.

Automation 230

Automation Meeting Events Registration 230

Stova

MARCH 25, 2024

Maybe you'd like to automate registration to save time or have an integrated mobile app. When a part of an all-in-one platform , you can find registration systems that seamlessly connect with other tools event planners love like email marketing, surveys, websites, reporting & analytics, and even onsite features as well.

Registration 40

Registration Social Media Event Apps Website 40

Stova

APRIL 20, 2023

Events historically take the largest slice of the annual B2B marketing budget. Yet many marketers say they can’t measure the return on this investment. In a challenging economy, finance departments want to see proven ROI backed by data, like they get from digital marketing campaigns. Why are event apps getting so much attention?

Event Apps 52

Event Apps Registration Networking Events 52

Stova

MARCH 17, 2023

The Definitive Guide to Experiential Marketing This guide will walk you through the offline buyer’s journey and give you the information you need to reinvent your experiential marketing strategies. In this guide, we examine the offline buyer’s journey and show you how you can use experiential marketing to add value to your brand.

Marketing 40

Marketing Marketing Registration Advertising 40

Bizzaboo

NOVEMBER 7, 2023

HubSpot’s INBOUND The iconic INBOUND event is an annual marketing and sales conference hosted by HubSpot — and its registration page reflects the event’s innovative spirit. Include tools to gain buy-in: Be sure to provide your prospective attendees with downloadable and shareable content to help them justify their attendance.

Registration 59

Registration Attendee Remote Events 59

Bizzaboo

JANUARY 10, 2024

Looking for an event or experiential marketing agency in 2024? of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9% Although many brands have already started building in-house event marketing teams, many more haven’t. Submit it here.

Management 98

Management Events Advertising Sports 98

Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

Event Marketing 52

Event Marketing Marketing Marketing Social Media 52

Stova

JUNE 8, 2023

Historically, trade shows and other in-person events have taken up the biggest piece of the B2B marketing budget. This article provides a 3-step blueprint for measuring the value of your trade show marketing. Costs include registration fees; travel; hotels; booth rental, design, and transportation; staffing; and marketing collateral.

Trade Show 52

Trade Show Marketing Marketing Prospect 52

Traveler's Q

SEPTEMBER 7, 2023

In today’s digital age, social media has become the most powerful and influential tool for marketing and promoting events. In this comprehensive guide, we will delve deeper into social media marketing and provide valuable insights, practical tips, and proven strategies to effectively promote your event and maximize its exposure.

Social Media 130

Social Media Promotion Media Marketing 130

Convene by PCMA

JANUARY 24, 2022

What does this mean for your event-marketing strategy? And when it comes to engaging new potential customers, your time and their time are precious — so how do you navigate marketing to them without wasting it? “It Are there untapped markets and gaps in your data you haven’t considered? The Strategy.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

AltexSoft Travel

SEPTEMBER 9, 2019

This time, we’ll talk about partnership solutions with Expedia, the second largest OTA with hotel content one of the richest on the market. TAAP Cons: Expedia commissions and the lack of automation, which makes it a poor option for online travel agencies ( OTAs ). Expedia is outrun only by Booking Holdings.

Affiliate 52

Affiliate Travel Agent Travel Travel 52

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. The last two decades have seen the rise of mobile devices, app stores, and social media.

Website 111

Website Automation SEO Prospect 111

Bizzaboo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. By now, most event marketers understand that there’s no going back.

Event Marketing 98

Event Marketing Marketing Marketing Platform 98