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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Maximizing Your Event’s Online Presence: Top Strategies for Showcasing Your Event on Your Website

Traveler's Q

This includes identifying your target audience, determining the best platform to reach them, and creating compelling marketing materials. Optimize Your Event’s Website SEO Make sure your event website is optimized for search engines so that it appears at the top of relevant search results.

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6 affordable digital marketing tools for small businesses

The Abbi Agency

Once you’re up and running, you need to actively market your small business to get in front of more prospective customers, make more sales, and boost your bottom line. One study conducted in 2019 found that 86% of small business owners would rather spend time on other business activities than marketing. Kat Boogaard. Google Analytics.

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Email Marketing Software in the Travel Industry: Benefits, Challenges, and Success Stories

AltexSoft Travel

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. Email marketing is used in the travel industry to approach typical challenges, like standing out against competition or making use of collected data to create a personalized campaign. The Challenges of Marketing to Travelers. Personalization.

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The Definitive Guide to Event Registration 2024

Stova

If you're on the hunt for your next event registration software, consider these tips to help you stay on track and find the platform of your dreams! Maybe you'd like to automate registration to save time or have an integrated mobile app.

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Metasearch in Hospitality: an Overview of Hotel Search Engines

AltexSoft Travel

Listing your property in metasearch websites and investing in a marketing campaign can help increase visibility and attract more direct bookings. In this article, we will explain what metasearch engines are, how they work, and how hotels can connect to main platforms and get the most out of this partnership.

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How content accuracy and consistency impacts revenue: A Q&A with Fred Bean

Leonardo

To share more about this important facet of hotel digital marketing, we talked to our partner Fred Bean, founder of HotelPORT, about how we’re working together to help hotel brands solve distribution challenges. From there, the solution grew into the automated system that pulls data from major channels into one visual dashboard.