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35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Use SEO to boost search results SEO, or search engine optimization, is the process of optimizing online content to improve how high it ranks in search engine results.

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How content accuracy and consistency impacts revenue: A Q&A with Fred Bean

Leonardo

The demand to travel is building, and potential travelers need to trust that the information they’re finding online is up to date with the latest information at their destination. We partnered with HotelPORT to change how the hospitality industry solves those content management and distribution challenges. It’s almost always photos.

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The Definitive Guide to Event Registration 2024

Stova

Maybe you'd like to automate registration to save time or have an integrated mobile app. Some important integrations to look out for include CRMs, marketing automation platforms, travel & expense management, payment processors, and many more. You can always increase messaging the closer you get to the event.

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Tour Operator Software: Itinerary Creator, Booking Engine, and Other Handy Technologies

AltexSoft Travel

For the record, the business developed into a global company operating its airline and dealing with multi-million revenue streams, went through a compulsory liquidation in 2019, and was relaunched as an online-only travel agency in 2020. Itinerary creation, scheduling, and quoting. Booking engine and payments processing.

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Metasearch in Hospitality: an Overview of Hotel Search Engines

AltexSoft Travel

The article is addressed mainly to hotel managers, but we’re sure OTA representatives can also find some useful information on metasearch management. For hotels and OTAs, the main benefit of partnering with metasearch engines is increased online presence and customer reach. What is a metasearch engine? Via open APIs.

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Email Marketing Software in the Travel Industry: Benefits, Challenges, and Success Stories

AltexSoft Travel

Email can also be used to help manage the new normal. This article will explain how email marketing software manages to produce winning campaigns for travel enterprises. Email marketing software generally allows you to automate large parts of the process to make it easier to execute these strategies in higher volumes.

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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

Typically, small companies are poorly or not digitized at all, so they manage their operations with spreadsheets and often use distributors’ extranets to create entries and update availability manually. TripCreator ), a channel manager (e.g., Destination management companies: contracting local experiences.

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