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Amplifying Your Event Promotion: How to Use Automated Email Campaigns for Maximum Impact

Traveler's Q

Organizing an event is a challenging task that requires a lot of effort and planning. Email marketing is one of the best ways to promote your event because it can directly reach your target audience with personalized messages. Email Marketing for Events Email marketing has been an essential tool for event promotion for decades.

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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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New Year, New Resolutions for Event Marketers

Convene by PCMA

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. The return on intention is a concept that is driving participation for the next-generation event-goer by delivering meaningful experiences.

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How To Make Marketing Automation Work For Your Virtual Event

Eventtia

Virtual events erupted in 2020 as they filled the void for in-person events, and they seem to be here to stay. Recently, the Missouri Chamber of Commerce and Industry hosted a virtual event that reached around 7,000 students across the state of Missouri. Also, you must make sure your clients know how to access the event.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

Event ROI is anything but simple. But the more complicated the ROI picture gets, the more accurate event attribution becomes, and the more powerful your event engine will drive revenue. In this guide, we will look at the many different forms of determining, measuring, and analyzing event ROI. What is event ROI?

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How Event Technology Will Benefit Your Events

Endless Events

Event technology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.

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How 8 Event Marketers Are Using AI Now

Convene by PCMA

The business events industry is no exception. Gen AI can optimize marketing strategies through alpha/beta testing of different elements, including page layouts, ad copy, and SEO strategies, using predictive analytics and data- driven recommendations.