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Improve Your Trade Show Engagement

Endless Events

To many event professionals, trade show engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about trade shows with its “bland ambassadors” and boring cube booths? Also, learn from the best brands and how they make their trade shows memorable.

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What Event Sponsors Want

Convene by PCMA

As a market research company focused on exhibits and events, EVOLIO Marketing conducts hundreds of surveys a year for various clients, industries, exhibitors, show organizers, corporate events, and more, enabling the company to create benchmarks. Sponsors want cost-effective, transparent, new/unique sponsorship opportunities.

MICE professionals

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Rethinking Early-Bird Pricing — and Other Time-Honored Registration Strategies

Convene by PCMA

When Maritz studied when 360,000 conference-goers registered for the same 30 trade shows (i.e., 90 show instances) spanning diverse industries over three years, what emerged is how COVID remains the events industry’s biggest plot twist. That includes aligning marketing, pricing, and logistics strategies.

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Experiential Events: The Most Powerful Marketing Tool

Endless Events

Any event can be experiential: conferences, meetings, exhibitions, trade shows, and corporate events. By including your audience in your marketing efforts, your brand will connect with them in a much more effective way. Highlight your sponsors in organic ways. It’s one of the most powerful forms of marketing.

Marketing 296
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Mastering the Art of Event Technology: Expert Tips for Making Your Next Event a Success

Traveler's Q

From effective event registration, mobile apps, and audiovisual and presentation technologies, to social media and live streaming, the list of event tech solutions available to event planners is endless. Event registration software and event ticketing software can simplify the registration process and streamline check-in procedures.

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20 Bright Ideas for Personalizing Attendee Experiences

Convene by PCMA

Personalization isn’t just confined to marketing or operations — it should be both, Hardcastle-Geddes said, and should include education, registration, and all the other touchpoints along your participants’ journey. Recommended: Keep the tour group small so you can navigate easily through the trade-show floor and so that people can hear.

Attendee 116
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36 Ways to Bolster Your Covid Contingency Plan

Smart Meetings

No wonder registrations soared off the charts. Speakers want to present remotely, and attendees and sponsors are starting to drop off. What if travel policies change, and speakers, attendees and sponsors start to cancel? Know your audience. Make sure it stays true to audience needs. What if registrants are divided?

Speakers 224