Convene by PCMA

JANUARY 19, 2024

Providing docent-led tours of the exhibit hall for niche audiences at an event is one way to provide a more customized event experience for the group. After defining your audience and key objectives — are you trying to attract a certain target market, increase engagement, improve exhibitor satisfaction? — Plan with purpose.

Prospect 52

Prospect Public Relations B2B Audience 52

Convene by PCMA

FEBRUARY 7, 2024

Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and public relations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024. Provide mentorship.

Attendee 116

Attendee Trade Show Registration Certification 116

Convene by PCMA

OCTOBER 4, 2021

If your exhibitors, sponsors, and stakeholders are expressing doubt that attendees will show, the following findings — based on Freeman’s Aug. Almost all exhibitors (94 percent) responded favorably to the prospect of smaller, more qualified audiences.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Convene by PCMA

JANUARY 12, 2023

Not only did this experience delight and revitalize attendees, it caught the attention of sponsors, igniting a fierce competition to lock down sponsorship for the following year. And all the puppies were adopted by show end! Experiential expectations increase. Attendees want experiences that are seamless, engaging, and intuitive. On the Web.

Logistics 105

Logistics Sustainability Events Public Relations 105

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Listing your event on these websites connects you with your target audiences.

Social Media 62

Social Media SEO Public Relations Events 62

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Your logistics team will be responsible for the execution of the event. Branding/Design.

Sponsors 149

Sponsors Logistics Vendor Events 149

Social Tables

JULY 31, 2018

Pro tip: While not a requirement, we’ve seen great success in recruiting committee members that already hold a full-time role in marketing or public relations. This team will get deep into the details in order to plan every piece — from searching for venues to working with vendors and sponsors. Create your sponsorship package.

Sponsors 97

Sponsors Logistics Vendor Events 97

Bizzaboo

DECEMBER 4, 2023

The event planning team collaborates with marketing to create compelling content that resonates with the target audience. They are responsible for social media outreach, email marketing, and public relations. They curate the event’s content to ensure it aligns with its goals and audience expectations.

B2B 59

B2B Event Planning Conference Logistics 59

Bizzaboo

JANUARY 10, 2024

This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. AGENCYEA Chicago, IL Agency EA links brands to their target audiences through hybrid and virtual events, strategic marketing campaigns, digital engagements, and experiential activations.

Management 98

Management Events Advertising Sports 98

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Many will enthusiastically take advantage of this additional opportunity to share their wisdom with a new audience.

Human Resources 98

Human Resources Public Relations Speakers B2B 98