Convene by PCMA

OCTOBER 10, 2022

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. 3 Considerations. On the Web.

Advertising 105

Advertising Marketing Marketing B2B 105

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. For example, food magazines would be better platforms to run PR for food events.

Social Media 62

Social Media SEO Public Relations Events 62

Stova

JUNE 30, 2023

Identify Your Target Audience Before diving into marketing tactics, identify and understand your target audience. This information will guide your marketing efforts and enable you to craft compelling messages that resonate with your audience. Then, outline the strategies and tactics you will employ to achieve those goals.

Registration 52

Registration Marketing Marketing Social Media 52

Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. In fact, platforms like Instagram and TikTok are perfect for nurturing colder leads by inspiring, entertaining, and relating to viewers.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Motivation Excellence

JANUARY 26, 2019

This may include direct email marketing, social media platforms, TV commercials, or print ads. From understanding your target audience to choosing your marketing communications mix, the following steps can help your business succeed. Learn About Your Target Audience. How you plan to deliver this message.

Communications 130

Communications Communications Marketing Marketing 130

Bizzaboo

JANUARY 10, 2024

This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. AGENCYEA Chicago, IL Agency EA links brands to their target audiences through hybrid and virtual events, strategic marketing campaigns, digital engagements, and experiential activations.

Management 98

Management Events Advertising Consulting 98

Bizzaboo

DECEMBER 4, 2023

This collaborative planning ensures that marketing efforts, such as social media campaigns, email marketing, and advertising, are geared toward attracting attendees and generating qualified leads for the sales team. The event planning team collaborates with marketing to create compelling content that resonates with the target audience.

B2B 59

B2B Event Planning Conference Logistics 59

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Fundraising. Create your sponsorship package.

Sponsors 149

Sponsors Logistics Vendor Events 149

Crowdriff

OCTOBER 31, 2018

asked Pete Owens, the Vice President of Marketing and Public Relations for The Dollywood Company. “It’s Owens explains that not only is it difficult to sum up the experience to potential visitors in a concise manner, but that elevator pitch changes depending on the audience member.

Website 52

Website Social Media Public Relations Platform 52

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Create your sponsorship package. Map out the logistics visually.

Sponsors 97

Sponsors Logistics Vendor Events 97

Gavel International

JUNE 8, 2021

Reading Time: 4 minutes 2021 is perhaps the most exciting time in social media history since its golden age in the early 2000s. Technology is moving at warp speed due to the pandemic, changing social perspectives and has become a powerful driver of evolution. Social media platforms. The result? Do’s.

Social Media 52

Social Media Media Technology Technology 52

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. The last two decades have seen the rise of mobile devices, app stores, and social media. Your website is for everyone. standards for web accessibility.

Website 111

Website Automation SEO Prospect 111

DCI

MARCH 20, 2023

This is great news as we see a resurgence in our media tour strategies given that in-person meetings had taken a dive during COVID. Millennials and Gen X are key targets The report found that millennials and Gen X are the most reported target audiences for journalists.

Media 52

Media Trends Site Selection Public Relations 52

Convene by PCMA

DECEMBER 7, 2021

Throughout the pandemic, we filled the void of our canceled events by launching virtual events and webinars, retooling our business models with 365 platforms, and diving headfirst into content marketing. But did we really listen to our audiences? A great way to extend reach beyond a database is through viral sharing on social media.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Crowdriff

JANUARY 21, 2019

Instead, you need to meet audiences where they are. Snapchat may have been the first platform to popularize the Stories format, but this past year the big story (excuse the pun) was Instagram’s similar feature, which surpassed Snapchat’s popularity. 3| Paid Social, SEM and Display. 4| Facebook Live.

Website 52

Website Tourism Tourism Marketing 52