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Event Case Study: Wine & Spirits Wholesalers of America

Smart Meetings

The WSWA Rebrand The Maritz Design Studio and WSWA teams decided to remove the term “convention” from its annual event’s name, formerly called “WSWA’s Convention & Exposition,” deeming the term “old-fashioned” and in need of something more modern and memorable. These talks take place in the exhibit hall throughout the day.

Education 237
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Case study: SAP Sapphire 2022 (10 locations)

The MICE Blog

It was a great opportunity to see how corporate event teams operate, and to recognise their teamwork, creativity and originality. Event: SAP Sapphire Author: Tim Porterfield – SAP Global Events. Location of Event. First, we’ve made the decision to bring the event to our customers.

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The Ultimate Directory of Top UK Event Agencies

Bizzaboo

Welcome to the future of event planning! As we enter 2024, the event industry continues to thrive and transform, adapting to new technologies and audience expectations. We don’t just settle for organizing outstanding events – we create experiences that connect people on an intellectual and emotional level.

Events 52
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The Evolution of Event Spatial Design

Maritz Global Events

Experience design isn’t merely what your event content is about or how people consume it; it’s now a matter of layout, interior design, and finding the perfect mix of practicality and fashion. Audiences are becoming more and more sophisticated, and that only drives up the expectation. Trouble With the Curve.

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Making Bleisure, Sustainability, and Wellness Top of Mind

Convene by PCMA

GME attendees had a chance to experience the space, which is designed to host everything from fashion shows to trade shows, during their customer appointments. Creating non-siloed spaces is one way — like the new multifunctional C2 Immersive Space at the Pullman Paris Montparnasse.

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The Top US and Canadian Event Management Agencies for 2024

Bizzaboo

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. August Jackson Chicago, IL August Jackson is a U.S.-based

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Four Views on How the Pandemic Will Change How We Meet

Convene by PCMA

As we come out of the pandemic, we have become more cognizant of the fact that we will need to be even more deliberate in our event design, design for different audiences, be prepared to create different and inclusive formats, and provide more choice and opportunity for our audiences.

Meeting 98