Event Case Study: Wine & Spirits Wholesalers of America
Smart Meetings
JANUARY 4, 2024
The WSWA Rebrand The Maritz Design Studio and WSWA teams decided to remove the term “convention” from its annual event’s name, formerly called “WSWA’s Convention & Exposition,” deeming the term “old-fashioned” and in need of something more modern and memorable. These talks take place in the exhibit hall throughout the day.
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