Bizzaboo

OCTOBER 3, 2023

Audience engagement took on an entirely new meaning when virtual and hybrid events arrived during the pandemic. As in-person events regain dominance — 80.4% This guide will help you understand audience engagement strategies from every angle, how to implement engagement efforts, and how to measure engagement accurately.

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Bizzaboo

JULY 28, 2023

Regardless of whether you’re planning a dazzling conference, a mind-blowing trade show, or an interactive webinar, success starts with effective event marketing. But how do you market your event effectively? Well, that depends on the event marketing tools you use.

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Bizzaboo

AUGUST 10, 2023

Whether you’re hosting a music festival, a tech conference, or a product launch, one of the secrets to a truly extraordinary event lies in a dedicated event registration landing page. Keep reading to learn how to make your attendees feel like they’ve won a golden ticket to the hottest event in town.

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Stova

APRIL 25, 2024

Email marketing campaigns are the best way to stay in contact with your warm leads. Warm leads are those who have actively opted in to receive your emails, allowing you to reach your audience directly. It’s even more important now to gather this data from your in-person events.

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Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Event Goals. Business Goals.

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Eventtia

APRIL 1, 2022

Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. The definition of a hybrid event is pretty self-explanatory: it is an event that is hosted both as an in-person event in a physical venue and over the internet (i.e.,

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Convene by PCMA

MARCH 18, 2024

A slow and steady strategy — with long-term goals and omni-channel tactics — will help win the race to attract audiences for your events. Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Event marketers cannot live on email alone.

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Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. Find out how Bizzabo helps the world’s top event marketers build more events that matter. and/or its affiliates in the U.S.

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Bizzaboo

SEPTEMBER 5, 2023

Ready to transform your event from just another event listing to the talk of the town? What is event promotion? Event promotion is the art and science of elevating an event’s visibility and appeal to a target audience. Now, let’s dive into 21 creative ways to promote an event!

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Bizzaboo

JULY 30, 2021

Data can be a gold mine for event marketers. To overcome the event impact gap—and create events that deliver fantastic attendee experiences and incredible business results—marketers must look past intuition and tap into the huge wealth of data in their tech stacks. The event rolls around and they join virtually.

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Bizzaboo

MARCH 20, 2023

sizzle reels, on-demand video) Not sure where to start researching the best event website builder? Event organizers can create customized, beautifully branded websites any way they’d like — using no-code design, leveraging prebuilt templates, or choosing to build from scratch.

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Bizzaboo

MARCH 20, 2023

sizzle reels, on-demand video) Not sure where to start researching the best event website builder? Event organizers can create customized, beautifully branded websites any way they’d like — using no-code design, leveraging prebuilt templates, or choosing to build from scratch.

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Endless Events

MAY 12, 2022

What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, event marketing, event strategy, proving event ROI, and more. In his view, events look the same as they did in 2019. .

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Bizzaboo

MARCH 19, 2024

Gartner defines event technology platforms as “tools that enable B2B marketers to execute virtual and/or in-person events for external audiences. Find out how Bizzabo helps the world’s top event marketers build more events that matter. and/or its affiliates in the U.S.

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Eventtia

SEPTEMBER 2, 2022

By monetizing your event, for example, by selling tickets, you can filter your attendees so only those who are really interested in your event and the subject you’ll be tackling will actually attend. A relatively low attendance rate despite a high number of registrants is a common issue in free events.

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Smart Meetings

NOVEMBER 9, 2018

We’re talking about the attendees of your company’s in-person events. We call these prospects Event-Qualified Leads (EQLs) and they are the first step in linking events to sales. These attendees are not casual click-throughs or passive demo audiences. One reason why they are valuable is pretty obvious.

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Convene by PCMA

JANUARY 19, 2024

Providing docent-led tours of the exhibit hall for niche audiences at an event is one way to provide a more customized event experience for the group. Most event organizers, however, aren’t doing enough to cater to individuals or smaller interest groups that make up larger events. Target your marketing.

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Bizzaboo

MARCH 1, 2023

Event promotion uses different marketing strategies and channels to get the word out about your event and ultimately drive event registration and achieve your event’s goals. Are event marketing and event promotion the same thing?

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Bizzaboo

MARCH 1, 2023

Event promotion uses different marketing strategies and channels to get the word out about your event and ultimately drive event registration and achieve your event’s goals. Are event marketing and event promotion the same thing?

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Traveler's Q

SEPTEMBER 7, 2023

In today’s digital age, social media has become the most powerful and influential tool for marketing and promoting events. Unlocking its secrets can open a world of possibilities for event organizers looking to reach a wider audience and generate buzz.

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Social Tables

DECEMBER 16, 2022

Why email is crucial for event registration and planning success. Did you know that 76% of marketers agree email is “the single most effective way to drive registrations” ? In a survey conducted by Markletics, 3851 respondents named email as their main marketing channel for events. Who is the event for?

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Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

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Convene by PCMA

AUGUST 16, 2021

Consider a two-pronged approach that allows you to seize opportunities as they arise and borders open — but commit to the long game of continuing to engage and grow your global audience with online content to set your 2022 event up for maximum success. Consider that some of your global audience won’t make it to your physical event.

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Bizzaboo

SEPTEMBER 26, 2022

This article has some key takeaways from that workshop to help you enable your go-to-market teams for post-event success. . What Event Professionals Should Do After an Event. Sending a powerful event recap to attendees. Adding tons of people to the marketing newsletter. Following up with all prospects.

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Endless Events

SEPTEMBER 14, 2018

Welcome to the golden age of event technology! Back in the dark ages, event marketers had a slim handful of solutions to choose from. The result was that it was difficult to find event management software that fits like a glove. While these platforms were good, they were limited. Source: Bizzabo ). CRM software.

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Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Optimize your event page to reach the largest audience. Ensure event success from the start.

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Eventtia

OCTOBER 9, 2023

For smaller events, such as a masterclass on how to use the product, 1-2 months of preparation might be enough. Define the purpose of your event This can range from attracting a specific number of customers to your store to converting prospects into loyal customers. Understand your audience.

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Stova

MARCH 17, 2023

What is Experiential Marketing Experiential marketing is a strategy designed to engage consumers and encourage direct participation with a brand and/or its products, experiential marketing includes things like event marketing and street marketing. What type of experiences do audiences want?

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Eventtia

DECEMBER 11, 2021

A hybrid event, as we know, is a combination of a live, in-person event and a virtual event, and technology is important in bridging the live and virtual components, as well as facilitating the delivery of virtual components to the virtual audience. Event Technology Enhancing Experience.

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Convene by PCMA

SEPTEMBER 18, 2023

Two Dudes Photography) More than 500 corporate event marketers and their industry partners came together for CEMA Summit 2023, powered by PCMA, Aug. CRM data, registration data, lead data, meetings data, followed by attitudinal data.” Don’t just look at it as event marketing in a vacuum. Understand metrics lingo.

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Convene by PCMA

APRIL 21, 2024

Another big piece of transparency is numbers of real attendees, maybe even your target audience.” Organizers often provide total registration, he said, but it’s unclear if that total includes — or excludes — exhibitors. “We We don’t get to generate new leads and see prospects.’” We don’t get these new opportunities.

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Convene by PCMA

JUNE 30, 2022

In the future its more likely that audiences will look to an organization’s stance on issues — LGTBQ+ rights for example — before deciding whether to attend an event. We widened aisles, installed hand-sanitizer stations around every corner, and adopted touchless registration systems. Photo by Raphael Renter on Unsplash ).

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All Conference Alert

AUGUST 31, 2023

While planning an event is exciting, the real magic is in making sure that your event reaches the right audience. Although it may appear that promotion calls for significant spending, there are really a number of cost-free ways you may use to successfully market your event. Why wait then?

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Eventtia

APRIL 18, 2022

For virtual event and in-person event) secure your technology stack: Virtual event platform (for virtual event). Event management solution. Online event registration/ event ticketing solution. Marketing and promotion tools. Create social media handles and build your audience.

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Social Tables

DECEMBER 16, 2021

Whether you’re attempting to drive ticket sales to a corporate convention, wellness retreat, music festival, or monthly farmer’s market, advertising on social media could help increase attendance at your event. Come up with an effective, yet realistic, event marketing plan. . Engaged audiences = better events.

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Bizzaboo

JANUARY 10, 2024

Although many brands have already started building in-house event marketing teams, many more haven’t. This is where a specialized agency can help: brainstorming virtual event ideas and bringing them to life to keep up with growing audience expectations. August Jackson Chicago, IL August Jackson is a U.S.-based

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Eventtia

OCTOBER 19, 2022

While you want to entice people to your event, you don’t need to jeopardize the profitability of your business in the process. Mobilize Audience via Competitions. Competitions or contests allow people to win event tickets without paying. Ask audiences – Communicate with audiences to ask who they want as speakers.

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