Bizzaboo

AUGUST 4, 2023

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

B2B 52

B2B Event Marketing Marketing Marketing 52

Endless Events

MARCH 24, 2022

While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Website traffic by promo codes: see which sponsors or promo codes drove the most traffic to your event website. help you reach your event goals.

Platform 334

Platform Sponsors Events Registration 334

Traveler's Q

SEPTEMBER 28, 2023

One of the most effective ways to achieve this is through event branding. When executed correctly, event branding can help to establish a powerful connection between your brand and your target audience, building credibility and increasing brand recognition.

Social Media 130

Social Media Event Apps Sponsors Website 130

Eventtia

APRIL 1, 2022

Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. The definition of a hybrid event is pretty self-explanatory: it is an event that is hosted both as an in-person event in a physical venue and over the internet (i.e.,

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Bizzaboo

AUGUST 7, 2022

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. What is event ROI? Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. Increase Website Traffic. #

Event Marketing 98

Event Marketing Marketing Marketing Events 98

Smart Meetings

JANUARY 28, 2019

Creative event marketing is the easiest way to increase the number of people who eventually attend your meeting—directly contributing to the bottom line. This can include your blog, website, email campaigns and more. Paid media refers to marketing content you purchase, such as online ads. Optimize Your Website.

SEO 245

SEO Marketing Marketing Website 245

Bizzaboo

JANUARY 8, 2024

Event branding is crucial in creating a distinctive and impactful identity for conferences and corporate events, including creating a theme or idea that matches the event’s goal, principles, and target audience. Event branding creates a unique and memorable conference or corporate event identity.

Conference 105

Conference Social Media Sponsors Registration 105

Endless Events

OCTOBER 11, 2022

That might mean seeking out sponsorships from an email marketing company or a CRM because they offer tools your audience uses. . Event goals matter because they also help you define which sponsors you won’t work with. You wouldn’t allow an oil company to sponsor an eco-friendly event , right? Engagement metrics.

Sponsors 296

Sponsors Social Media Events Online 296

Endless Events

APRIL 20, 2018

This is especially true if your main audience online are based in Europe. There are also a few new rules back home since the FTC released their guidelines for influencer marketing. We also round it all up with our Chief Einstein sharing some of our secrets for doing inbound marketing right. Marketing to Millennials 101.

Marketing 259

Marketing Marketing Registration Regulations 259

Convene by PCMA

DECEMBER 4, 2023

Influencers for the International Baking Industry Exposition generated awareness not only with their online communities but in traditional print press by working with trade pubs such as Bake. Influencer marketing enables you to: Reach younger audiences. Find a more qualified, new audience.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

OCTOBER 10, 2022

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. These channels might not be cost-effective for a smaller audience.

Advertising 105

Advertising Marketing Marketing B2B 105

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media Promotion Media Registration 91

Endless Events

SEPTEMBER 28, 2022

Community KPIs are a must for any online group. How much time do people spend in your online community? Discussions are the lifeblood of any online community. If you wish to make money from community memberships or product up-sells, an engaged community puts your brand front and center to your target audience. .

Online 177

Online Social Media Audience Marketing 177

Endless Events

MAY 9, 2023

Check out these five tips to use the combined power of AI and data to make your next event a smash hit. Using AI and Data To Make Your Next Event a Hit Build Communities With Intelligent Matchmaking Whether hosting an in-person event or going 100% online, your event needs to plan for social interactions.

Event Planning 177

Event Planning Automation Social Media Panel 177

Social Tables

SEPTEMBER 14, 2021

What is event engagement? Event engagement, also known as audience engagement, refers to an event’s ability to hold the attention of its audience as well as promote full participation from event attendees. How can I tell if an event is engaging? Audience engagement during an event.

Social Media 176

Social Media Registration Virtual Events Audience 176

Eventtia

AUGUST 12, 2022

If you’re planning to dabble in influencer marketing this year and aren’t familiar with the term, let’s take a look at what the buzz word of the year means. Influencer marketing is a form of marketing where a company forms a partnership with an influential industry expert to increase brand exposure online and offline.

Marketing 62

Marketing Marketing Social Media Audience 62

MeetingsNet

MAY 25, 2023

Meetings-technology firm Cvent announced in late May the launch of what it calls AI Writing Assistant, a tool that uses generative artificial intelligence to help event professionals and marketers produce on-brand, engaging event-related content in less time. platform designed to increase efficiency in achieving event goals.

Proposal 105

Proposal Platform Events Technology 105

Eventtia

OCTOBER 9, 2023

Agree upon the KPIs to track the event’s performance, including customer footfall, social media mentions, number of sales, and more. Secure your event location Depending on your event’s scale and nature, you might choose your flagship store or an alternative branch. Understand your audience. Guarantee technical support.

Event Planning 88

Event Planning Retail Registration Events 88

Convene by PCMA

AUGUST 25, 2023

While this is a mainstay of associations, these online communities provide a smorgasbord of ways to connect immediately — large, medium, and small groups, and subsets by industry, role, identity, and more. They can also choose to attend online and in-person events. Offer on-demand content for registrants after the conference.

Networking 52

Networking B2B Public Relations Events 52

All Conference Alert

AUGUST 31, 2023

While planning an event is exciting, the real magic is in making sure that your event reaches the right audience. Although it may appear that promotion calls for significant spending, there are really a number of cost-free ways you may use to successfully market your event. Why wait then?

Promotion 52

Promotion Advertising Social Media Audience 52

Eventtia

DECEMBER 1, 2022

Online resources like ebooks, videos, and articles have been popular for a while; however, they don’t replace human interaction. Virtual events erupted in 2020 as they filled the void for in-person events, and they seem to be here to stay. How to use data to segment audiences and strategize the right topics.

Automation 62

Automation Virtual Events Marketing Marketing 62

Eventtia

JUNE 8, 2023

Virtual event management The quick rise of online events has quickly forced us to take our know-how of in-person event management and adapt it to the virtual world. Importantly, this will give you the foundations to start designing your event so go through every detail, however, small it may be. What’s the format?

Management 109

Management Logistics Events Speakers 109

Bizzaboo

OCTOBER 11, 2023

Similarly, the event technology service boom has made it much easier to bring in-person, hybrid, and virtual event ideas to life. Today, event marketers have an array of technologies to choose from and incorporate into their event tech stack. Read “ How to Set Event Planning Goals To Achieve Success.”

Event Technology 105

Event Technology Technology Technology Registration 105

Social Tables

DECEMBER 1, 2021

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Optimize your event page to reach the largest audience. Ensure event success from the start.

Promotion 88

Promotion Social Media Vendor Audience 88

Bizzaboo

AUGUST 7, 2023

6 Event Promotion Strategies To Boost Registration Numbers Bizzabo’s event promotion guide is a treasure trove for every event marketer who aims to master the art of event promotion. To get you started, here are some powerful strategies that can help scale your event registration strategy.

Registration 92

Registration Social Media Events Advertising 92

Eventtia

NOVEMBER 17, 2022

It’s crazy to think how much the events industry has evolved in recent times. Events have moved online and it didn’t take long for us to realise that we can reach untapped audiences while keeping costs down. A virtual event is an online version of a physical event. Why host a virtual event?

Virtual Events 62

Virtual Events Online Events Networking 62

Bizzaboo

NOVEMBER 14, 2022

What’s an event planner to do? Simple: Secure event sponsorships. As the events market continues to grow, ResearchAndMarkets predicts that sponsorship will account for the lion’s share of event revenue this year. Download our Virtual Event Sponsorship Guide + Workbook. . Optimize Your Event Website .

Sponsors 98

Sponsors Events Virtual Events Website 98

Bizzaboo

AUGUST 15, 2022

Webinars are one of the most affordable and impactful event marketing vehicles. With that in mind, here’s a breakdown of what it takes to create unforgettable online events. . For example, webinars need to deliver on whatever you sell the audience on the event registration page. Know Your Webinar Personas .

Registration 98

Registration Speakers Audience Preparation 98

Bizzaboo

NOVEMBER 28, 2022

Here are some examples of what your event technology stack may include: Event management tools : ticketing and registration, access management, contact management, and event reporting. Event marketing tools : website builder, email marketing tools, personalized registration flows, promo codes, and UTM links.

Event Technology 98

Event Technology Technology Technology Registration 98

Traveler's Q

DECEMBER 21, 2023

With the aggressive penetration of technology into our daily lives, there is now a greater need for a compelling online presence to reach a wider audience. In this regard, event websites have emerged as a key platform that can play a major role in driving ticket sales and promoting events online.

Website 130

Website Marketing Marketing Social Media 130

Bizzaboo

SEPTEMBER 12, 2022

In fact, at INBOUND 2022, we held an interactive workshop that had attendees collaborating in Miro and we use Miro boards in our own internal meetings to collaborate on everything from sprint planning to website brainstorming. Captello: Event Engagement and Gamification. Jublia: Data-driven Audience Networking.

Virtual Events 98

Virtual Events Events Platform Audience 98

Bizzaboo

APRIL 27, 2023

For details on the structure of the exam and testing periods — and to learn more about the online event planning classes — check out the ILEA website. CPCE: Certified Professional in Catering and Events What Is CPCE Certification? DES: Digital Event Strategist What Is DES Certification? Learn more: ILEA 3.

Certification 98

Certification Event Planning Trade Show Planner 98

Eventtia

OCTOBER 19, 2022

While you want to entice people to your event, you don’t need to jeopardize the profitability of your business in the process. Mobilize Audience via Competitions. Competitions or contests allow people to win event tickets without paying. Determine a person’s online following, credentials, and public likability.

Marketing 62

Marketing Marketing Affiliate Speakers 62

Bizzaboo

NOVEMBER 7, 2022

Event professionals have a million things on their plates at any time. They’re determining event goals, mapping out a killer event strategy, building the event website, sending out event marketing emails, deciding on what type of event planning software to use, and making sure to hit event goals — and that’s just the beginning.

Social Media 98

Social Media Registration Sponsors Events 98

Bizzaboo

OCTOBER 9, 2023

After all, the right conference speaker has the power to captivate, inspire, and educate your audience, making your event a memorable experience. It’s not just about finding any speaker; it’s about finding the perfect speaker who resonates with the event’s theme and captivates the audience.

Speakers 52

Speakers Logistics Audience Events 52

Eventtia

DECEMBER 11, 2021

A hybrid event, as we know, is a combination of a live, in-person event and a virtual event, and technology is important in bridging the live and virtual components, as well as facilitating the delivery of virtual components to the virtual audience.

Event Technology 62

Event Technology Technology Technology Social Media 62

Bizzaboo

JUNE 2, 2021

Read about twelve of the most popular event planning certifications and event management licenses, and learn how to obtain them in order to propel your event marketing career. We'll also show you how to use online event planning classes to your advantage at the end of the article. Event Marketing.

Certification 98

Certification Event Planning Trade Show Events 98