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Endless Events
OCTOBER 18, 2022
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. Organizations use event marketing to: Promote the brand to a larger audience. Get data insights into their target audience. Website (B2B blog). What does it entail? Increase their conversion rate.
Convene by PCMA
OCTOBER 10, 2022
While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event. These channels might not be cost-effective for a smaller audience.
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Eventtia
JANUARY 2, 2023
In this guide, we will discuss all you need to know about event marketing: the initial concept of event marketing, effective event marketing strategies and ideas you can use in 2023, and how to ensure you are reaching your target audience at the right time. Event marketing can be B2C or B2B in nature. Without further ado, let us begin.
The MICE Blog
DECEMBER 17, 2020
It offered both online and offline audiences a theoretical and practical glimpse into the world of mixed reality using virtual reality (VR). We are using new platforms, creating new types of events: hybrid, online, luckily also live again in small groups, but we are all attempting to adapt, and we are experimenting without even knowing it.’.
Social Tables
JUNE 1, 2023
Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.
AltexSoft Travel
MARCH 23, 2022
There’s a wide selection of software developed for tour operators, ranging from specialized tools focused on one aspect to full-blown, multi-featured platforms covering the entire workflow. Some platforms also come with dynamic pricing capabilities so that you can adjust your rates for groups, seasons, and so on.
Alcor Mice
JANUARY 26, 2021
It is very possible for you to organize your own virtual event with an in-house production and marketing team; however, the last year has seen a rise in “virtual event managers” who offer a full range of services for your virtual event including marketing, platform and data management for registrations. Will your event be a B2B or B2C?
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