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35 Event Marketing Ideas that Work

Social Tables

Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.

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Maximizing Your Event’s Online Presence: Top Strategies for Showcasing Your Event on Your Website

Traveler's Q

In today’s digital age, having a strong online presence for your event is crucial in reaching out to a wider audience and boosting attendance. This includes identifying your target audience, determining the best platform to reach them, and creating compelling marketing materials.

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How 8 Event Marketers Are Using AI Now

Convene by PCMA

We use generative tools to supplement our existing audience research, transcribe interview recordings, and even produce a unique and evocative image of the person we’re hoping to attract with our campaign.

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The Definitive Guide to Event Registration 2024

Stova

While it will certainly take some time to find the right solution for you and your organization, the search doesn't have to be daunting if you know exactly what you're looking for. Maybe you'd like to automate registration to save time or have an integrated mobile app.

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Email Marketing Software in the Travel Industry: Benefits, Challenges, and Success Stories

AltexSoft Travel

Businesses are challenged to keep their audience well informed at the same time as inspiring them to jet-set. Content strategists will have to find new ways to entice their audiences to provide more information about themselves in a time where users are growing skeptical of having their data collected. Automate Interactions.

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Why and How to Audit Your Website

The Abbi Agency

Make sure keywords that match the search intent of the content have been strategically and organically written into the copy. Content should be well-organized and structured according to SEO best practices. SEO: For technical SEO errors, it is important to look for the worst offenders and address those first.

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Metasearch in Hospitality: an Overview of Hotel Search Engines

AltexSoft Travel

Metasearch engines are tools that send search queries to many different sources, aggregate results, and organize them in a ranked list. Having a booking engine and / or a channel manager is a recommendation and sometimes even a strict requirement of metasearch websites to automate the information retrieval and update process.