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What is B2B Event Marketing?

Bizzaboo

Even in our increasingly digital world, face-to-face interactions can never be replaced, making B2B event marketing essential to your larger marketing strategy and to business success overall. of event organizers, with 19.1% What is B2B event marketing? B2B event marketing is essential for many reasons.

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How to Harness the Lasting Power of Virtual Meetings

Smart Meetings

Event marketers are ramping up in-person events with a fresh perspective provided by two years of virtual meetings and the proliferation of tech specifically focused on video conferencing. Administering such features can be an effective method of keeping virtual attendees engaged following a keynote speaker or panel discussion.

Meeting 246
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The Return to Innovation Is On the Horizon

Smart Meetings

And it’s changing the expectations that people have for the events and experiences they attend. Attendees and event leaders are ready and hungry for something new, exciting, memorable, and shareable, and the demand for event innovation is rumbling beneath the surface. It was the most crucial part of everything we did.

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How Event Technology Will Benefit Your Events

Endless Events

It’s not just that technology appeals to our attendees. Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes event marketing more profitable. Event Technology Provides Analytics & Data.

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From Matchmaking To Content Creation: How AI Is Revolutionizing Event Planning

Endless Events

Not only will this give attendees more networking opportunities, but it’s also a great way to build a community around your event and brand. Every event planner wants community, but you need to match the right types of people together to form that community — and that’s no small feat. It’s a win for everyone.

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Get Ready for a Human-centered IMEX America 2023

Smart Meetings

. – Technology and innovation – Trends and research – People and planet – Business practices – Experience design – Event marketing “That’s on purpose,” Endean said. “We Attendees will learn the use cases and what it means for real people. Don’t be scared of AI,” she advised. “It

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How Customized Generational Engagement Can Benefit Meeting Profs

Smart Meetings

Smart Meeting spoke with Ken Holsinger, senior vice president of strategy at the event management company Freeman, to pinpoint how data can be used to enhance the event experience for all ages. Of course, not everyone in a given age range will react identically to an event marketing message.

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