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Maximizing Your Event’s Online Presence: Top Strategies for Showcasing Your Event on Your Website

Traveler's Q

In today’s digital age, having a strong online presence for your event is crucial in reaching out to a wider audience and boosting attendance. In this article, we’ll look at some of the top strategies you can use to maximize your event’s online presence.

Website 130
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35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Use SEO to boost search results SEO, or search engine optimization, is the process of optimizing online content to improve how high it ranks in search engine results.

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Email Marketing Software in the Travel Industry: Benefits, Challenges, and Success Stories

AltexSoft Travel

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. This article will explain how email marketing software manages to produce winning campaigns for travel enterprises. Automate Interactions. Last year, the clear path the travel industry once had was swept away. the numbers add up significantly.

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Tour Operator Software: Itinerary Creator, Booking Engine, and Other Handy Technologies

AltexSoft Travel

For the record, the business developed into a global company operating its airline and dealing with multi-million revenue streams, went through a compulsory liquidation in 2019, and was relaunched as an online-only travel agency in 2020. Itinerary creation, scheduling, and quoting. Booking engine and payments processing.

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Metasearch in Hospitality: an Overview of Hotel Search Engines

AltexSoft Travel

In this article, we will explain what metasearch engines are, how they work, and how hotels can connect to main platforms and get the most out of this partnership. The article is addressed mainly to hotel managers, but we’re sure OTA representatives can also find some useful information on metasearch management. Via open APIs.

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Experiential Travel Explained: Players, Distribution Landscape, and Opportunities

AltexSoft Travel

itinerary creation and scheduling (tour builders), online booking ( booking engines ), multi-channel distribution management (channel managers), customer relationships (CRM systems), content management (CMSs), reporting and analytics ( BI tools ), and so on. When we say travel agencies, in most cases we mean online travel agencies or OTAs.

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Website Localization in Travel: Key Aspects and Best Practices

AltexSoft Travel

We’ve touched on the topic of website localization earlier, and in this article, we want to dive deeper into the technicalities of an adaptation process and share our experience of adjusting travel platforms to foreign markets. Besides, all the link building strategies and SEO efforts of the main domain are applied to all the subdirectories.

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