Dana Communications

AUGUST 22, 2023

Augmented advertising has grown by leaps and bounds in many industries, especially in the travel industry. As such, augmented ads have become a vital component of today’s most successful tourism campaigns. A Tap and Go Resource Today’s travelers are resourceful. Savvy tourism marketers have responded with augmented ads.

Travel 223

Travel Travel Tourism Tourism 223

Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. Invest in tactics that align with your Ideal Customer Your Ideal Customer is your best customer.

Tourism 98

Tourism Tourism Marketing Marketing 98

Advanced Travel and Tourism

SEPTEMBER 9, 2021

COVID-19 has drastically changed how people travel — and it will be a good while before we return to “normal,” if ever. Although travelers are finally getting back out into the world and visiting new destinations, things have shifted. But first, let’s look at how travel has changed since the pandemic started.

Marketing 252

Marketing Marketing Tourism Tourism 252

DCI

MARCH 29, 2023

Search advertising is a key way for destination organizations to reach travelers even before they click on a search result. We’ve all experienced search advertising. In short, search advertising refers to the practice of displaying ads on search engine results pages based on specific keywords or phrases searched by travelers.

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Advertising Marketing Marketing Website 72

Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Types of Video Marketing Platforms.

Marketing 246

Marketing Marketing Social Media Advertising 246

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 240

Marketing Marketing Social Media Communications 240

Advanced Travel and Tourism

AUGUST 12, 2021

As more people are getting vaccinated, the travel industry has seen a huge increase. Since the pandemic h as been incredibly hard on the tourism industry, regional destinations are undoubtedly relieved about the uptick in visitors. But advertising during peak seasons (and down seasons) pays off more than companies realize.

Booking 246

Booking Marketing Marketing Social Media 246

DCI

FEBRUARY 9, 2023

Tourism awards given by media and industry associations can do for destinations what Oscar nods do for movies and Grammy’s do for songs. Winning something like a Travvy may seem like a fun reason to have a Prosecco toast, but it can mean a lot more for marketing efforts. And it certainly didn’t hurt her career.

Tourism 96

Tourism Tourism Marketing Marketing 96

Advanced Travel and Tourism

AUGUST 11, 2022

If you’re like most of our partners, you’ve seen a few odd markets jump to the top of your Google Analytics. We’ve seen DMAs (Designated Market Area) like Chicago, New York, and even LA skyrocket to the top. Even if it is a target market for you, it is not usually the top market for site traffic. .

Marketing 246

Marketing Marketing Website Tourism 246

Dana Communications

DECEMBER 5, 2023

You should already have close working relationships with your state and local Destination Marketing Organizations (DMOs) or Convention & Visitors Bureaus (CVBs). These are the tourism authorities that partner with and promote happenings in the region. There are some mega marketing budgets behind these household names.

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Travel Travel Events Advertising 211

Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Destinations can encourage travelers to record and share their experiences on social media.

Trends 215

Trends Marketing Marketing Social Media 215

Advanced Travel and Tourism

JUNE 30, 2021

If you’re not already using user-generated content for your marketing strategy, the time to start is now. Destinations can gain a massive advantage by encouraging travelers to share their experiences with others. Why UGC Is Crucial for Travel and Tourism Brands. Travelers are wary of overly-produced marketing messages.

Benefits 246

Benefits Marketing Marketing Social Media 246

Smart Meetings

MARCH 9, 2022

“They need to be included in the conversation and engaged with the tourism industry to develop an understanding of the value of travel and tourism,” according to a recent Destinations International (DI) and Longwoods International survey, National Resident Sentiment Towards Tourism.

Tourism 246

Tourism Tourism Promotion Government 246

Advanced Travel and Tourism

AUGUST 7, 2023

While Becky was experienced in digital advertising, she didn’t have extensive experience in the travel industry when she joined the team in January 2022, although she had worked with various tourism destinations for many years. Her favorite thing about working in tourism? You get to see the best parts of each destination.

Advertising 233

Advertising Tourism Tourism Sustainability 233

Travel Daily Media

OCTOBER 18, 2022

The post Event tourism market to progress at a CAGR of 4% between 2022-2032 appeared first on TD (Travel Daily Media) Travel Daily. The global event tourism market size is expected to reach USD 2.1 These insights are based on a report on Event Tourism Market by Future Market Insights.

Tourism 96

Tourism Tourism Marketing Marketing 96

Advanced Travel and Tourism

JANUARY 10, 2023

Becca is more than familiar with the travel industry as her family owns and operates Luray Caverns in the beautiful Shenandoah Valley of Virginia. Becca grew up attending tourism conferences and events with her mom where she got the bug to continue to craft her career in the industry. That feels amazing and is so meaningful to me.

Tourism 245

Tourism Tourism Advertising Marketing 245

EHL Insights

FEBRUARY 22, 2024

Visuals have long played a significant role in the advertisement of travel destinations. During the 1930s, travel advertising posters were booming in the hope of stimulating the depression-era economy (see some examples by clicking on the previous link).

Hospitality 59

Hospitality Travel Travel Advertising 59

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. As the political landscape transforms, the effects ripple across various sectors, including digital advertising. Experts forecast that this election cycle will amass $10.2

Marketing 100

Marketing Marketing Advertising Audience 100

Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

Solimar International

DECEMBER 2, 2022

The tourism industry looked very different merely 10 years ago. At that time, widespread internet usage had already wildly changed the landscape of the industry, increasing customer autonomy from the days of travel agency appointments and packages. Read on to learn the history of how social media changed the tourism industry.

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Social Media Media Tourism Tourism 98

Travel Daily Media

NOVEMBER 12, 2023

The post Valencia welcomes the World Tourism Film Awards 2023 appeared first on TD (Travel Daily Media) Brand TD. The city of Valencia, Spain, will host the 35th edition of the World Tourism Film Awards. This edition marks the third consecutive year that Valencia hosts the World Tourism Film Awards. said Alexander V.

Tourism 90

Tourism Tourism Advertising Promotion 90

Solimar International

AUGUST 2, 2023

The Secret Behind Thriving Travel Destinations At the heart of every successful tourist destination, the essential role of tourism consultants operates like a well-kept secret. However, the proficiency they bring to international development, tourism, and marketing industries is irrefutable.

Consulting 98

Consulting Tourism Tourism Sustainability 98

Advanced Travel and Tourism

OCTOBER 21, 2021

When someone decides on a destination for their next vacation, they’ll turn to Google or travel sites to plan the details — where they’ll stay in that city, what activities they’ll do, etc. Destination marketers should take advantage of the moments when potential travelers are searching for things to do, places to stay etc.

Audience 233

Audience SEO Advertising Social Media 233

Tourism eSchool

NOVEMBER 30, 2022

Branding 101 for Tourism Businesses. Your brand is the most powerful marketing weapon your tourism business has at it's disposal. A good way to think about your brand is how your customers feel when experiencing your tourism products and how they describe your product/service/experience to their friends and family.

Tourism 93

Tourism Tourism Social Media Website 93

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 130

Marketing Marketing Social Media Communications 130

Advanced Travel and Tourism

APRIL 23, 2021

Digital privacy has been a hot topic for some time, and for the first-time tech leaders are making changes that could disrupt digital advertising for marketers across. The first big changes to hit the advertising world come from Tim Cook’s Apple. Many digital marketing experts agree that Android OS will follow suit.

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Advertising Prospect Tourism Tourism 244

Advanced Travel and Tourism

OCTOBER 6, 2021

Becca has worked in travel & tourism for over two decades. Starting her career as a Tour Guide at her family business, Luray Caverns in beautiful Luray, Virginia in the picturesque Shenandoah Valley, then moving on to their Marketing and PR Department where her love of travel and tourism grew from there.

Advertising 239

Advertising Tourism Tourism Communications 239

Advanced Travel and Tourism

AUGUST 16, 2022

only the norm but also the setting for professionally-produced short videos and advertisements. Download our latest whitepaper to learn the most effective ways to use social channels to drive your tourism marketing. The post Whitepaper Download: The Rise of Vertical Video appeared first on Advance Travel and Tourism.

Social Media 223

Social Media Advertising Tourism Tourism 223

Advanced Travel and Tourism

MAY 8, 2024

Authenticity reigns supreme in today’s marketing landscape. The touchstone of that authenticity is user-generated content (UGC), and it has become an invaluable tool for destination and attraction marketers. Let’s explore how it can elevate your marketing efforts.

Advertising 145

Advertising Audience Website Organization 145

Dana Communications

DECEMBER 19, 2023

Can you imagine someone asking why Instagram is part of your marketing efforts? Because Instagram delivers proven engagement with your audience and holds huge sway in travel inspiration. Yet many marketers DO question whether or not TikTok should be part of their social media strategy. Of course not! We said what we said.)

Social Media 169

Social Media Trends Advertising Platform 169

Solimar International

DECEMBER 22, 2023

Tourism is a constantly changing industry that works best when it can anticipate and adapt to new trends amongst tourists. It’s in the best interest of destination management organizations (DMOs) to frequently engage in tourism planning , and to consistently navigate changing trends and adjust to new demographics.

Trends 98

Trends Travel Travel Social Media 98

Solimar International

FEBRUARY 21, 2023

Tragically, this political turmoil also destroyed Liberia’s tourism sector. The government also aims to do this through digital marketing and sustainable development of their tourism sector. The government also aims to do this through digital marketing and sustainable development of their tourism sector.

Sustainability 52

Sustainability Tourism Tourism Marketing 52

Advanced Travel and Tourism

AUGUST 7, 2023

While Becky was experienced in digital advertising, she didn’t have extensive experience in the travel industry when she joined the team in January 2022, although she had worked with various tourism destinations for many years. Her favorite thing about working in tourism? You get to see the best parts of each destination.

Advertising 130

Advertising Tourism Tourism Sustainability 130

Smart Meetings

MARCH 22, 2024

Along with expertise in corporate travel events and hotel contracting, he brings a passion for community service. Dringham enters as director of marketing. She most recently served as director of marketing at Davidson Hospitality Group, where she provided both on-property and task force marketing leadership to numerous properties.

Hospitality 244

Hospitality Social Media Promotion Government 244

Travel Daily Media

OCTOBER 18, 2022

The post Event tourism market to progress at a CAGR of 4% between 2022-2032 appeared first on TD (Travel Daily Media) Brand TD. The global event tourism market size is expected to reach USD 2.1 These insights are based on a report on Event Tourism Market by Future Market Insights.

Tourism 52

Tourism Tourism Marketing Marketing 52

Advanced Travel and Tourism

FEBRUARY 17, 2022

Data provided to Hubspot revealed that 41% of marketers are worried about tracking the correct data with the death of third-party cookies. Marketers can keep up by pivoting into other ways of collecting information from their audiences. What does this mean for travel marketers in 2022? But don’t panic. Like what you see?

Advertising 210

Advertising Website Social Media Audience 210

Tourism eSchool

MAY 9, 2023

Home How to Brief a Photographer for Tourism Businesses & Destinations By Lachlan Swan Published on May 10, 2023 Your place is amazing! Ultimately, no number of words can match visuals when it comes to travel decision making, and that’s exactly why you need a strong arsenal of them to get your phone ringing, or online bookings rolling in.

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Tourism Tourism Social Media Website 89