Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Cisco predicts that over 82% of consumer online traffic will be in video form in 2022.

Trends 239

Trends Marketing Marketing Social Media 239

Advanced Travel and Tourism

JULY 7, 2021

According to a survey from Wyzowl , people are watching online videos for an average of 16 hours per week. And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. We also know that people are twice as likely to share something online if it includes video. .

Marketing 246

Marketing Marketing Social Media Advertising 246

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing Social Media 148

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 246

Marketing Marketing Social Media Communications 246

Advanced Travel and Tourism

JUNE 30, 2021

If you’re not already using user-generated content for your marketing strategy, the time to start is now. Travelers are wary of overly-produced marketing messages. The tourism industry is one of the best places to utilize UGC for marketing. Marketing strategies depend on the people you’re trying to reach. In 2020, over 3.6

Benefits 246

Benefits Marketing Marketing Social Media 246

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. As the political landscape transforms, the effects ripple across various sectors, including digital advertising. Experts forecast that this election cycle will amass $10.2

Marketing 100

Marketing Marketing Advertising Audience 100

Eventtia

DECEMBER 30, 2022

Event marketing, simply put, is about letting people know about the existence of the event you’re hosting, and convincing them so they’ll join the event. We can argue that marketing has become more complicated than ever before. How To Market an Event: Best Practices. Define Event Marketing Goals.

Social Media 91

Social Media Promotion Media Registration 91

Tourism eSchool

JANUARY 15, 2023

Neilson’s Global Trust in Advertising – Australia : Asked Australian’s the question “To what extent do you trust the follow advertising”. The top 2 most trusted forms of advertising were Recommendations from friends and family (83%) Consumer opinion posted online (66%) So why is this research so important?

Online 89

Online Social Media Website Advertising 89

Traveler's Q

SEPTEMBER 14, 2023

In today’s digital age, having a successful event website is essential for maximizing your event’s online reach. Moreover, a website also facilitates the registration and ticketing process, allowing attendees to purchase tickets and register for the event online.

Website 130

Website Online Social Media Registration 130

Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. They never ask the question about price, or leave bad reviews on TripAdvisor.

Tourism 98

Tourism Tourism Marketing Marketing 98

Advanced Travel and Tourism

AUGUST 12, 2021

Tourism companies who are still at max capacity might be so busy that they aren’t even thinking about marketing. But advertising during peak seasons (and down seasons) pays off more than companies realize. Marketing during busy months is worth it for a few crucial reasons. You Can Market to Those Already in Your Region.

Booking 246

Booking Marketing Marketing Social Media 246

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 130

Marketing Marketing Social Media Communications 130

Advanced Travel and Tourism

OCTOBER 21, 2021

Destination marketers should take advantage of the moments when potential travelers are searching for things to do, places to stay etc. SEM stands for “search engine marketing.” Those ads come from companies using search engine marketing, or SEM, to show up first. Define your advertising budget. in their destination.

Audience 245

Audience SEO Advertising Social Media 245

DCI

FEBRUARY 17, 2023

We’ve often touted why economic development groups should consider Google for their display and targeted search advertising needs. While that is still an essential digital marketing strategy, we’re starting to recommend to clients that Bing ads should not be overlooked as a potential option for advertisers.

Advertising 52

Advertising Social Media Platform Audience 52

Tourism eSchool

SEPTEMBER 19, 2021

3 Steps to Encourage Customer Advocacy of your Tourism Experience Online. Did you know that word of mouth marketing is one of lowest cost AND most effective forms of advertising for your tourism business or destination? Word of mouth marketing doesn’t just mean customers leaving great reviews on TripAdvisor.

Online 90

Online Tourism Tourism Social Media 90

Tourism eSchool

JANUARY 15, 2023

Home 10 Ways to Build Trust With Customers Online By Rebecca White Published on January 16, 2023 Trust. Neilson’s Global Trust in Advertising - Australia : Asked Australian's the question “To what extent do you trust the follow advertising”. Can customers easily find the information they need and/or book online?

Online 52

Online Social Media Website Advertising 52

Advanced Travel and Tourism

FEBRUARY 17, 2022

Data provided to Hubspot revealed that 41% of marketers are worried about tracking the correct data with the death of third-party cookies. Marketers can keep up by pivoting into other ways of collecting information from their audiences. What does this mean for travel marketers in 2022? But don’t panic. Like what you see?

Advertising 236

Advertising Website Social Media Audience 236

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 100

Marketing Marketing Social Media Communications 100

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year, digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. As the political landscape transforms, the effects ripple across various sectors, including digital advertising. Experts forecast that this election cycle will amass $10.2

Advertising 100

Advertising Audience Platform Social Media 100

Endless Events

OCTOBER 11, 2022

That might mean giving your sponsors advertisements, sponsored sessions, or shoutouts during the event. . That might mean seeking out sponsorships from an email marketing company or a CRM because they offer tools your audience uses. . Social media and press coverage. How can you boost your margins? Event sponsors. .

Sponsors 296

Sponsors Social Media Events Online 296

Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

Eventtia

DECEMBER 1, 2022

Online resources like ebooks, videos, and articles have been popular for a while; however, they don’t replace human interaction. Marketing the event will help you warm and retain customers; nevertheless, someone has to do the job of designing and sending out ads. Advertisements are no longer just in magazines or on billboards.

Automation 62

Automation Virtual Events Marketing Marketing 62

Eventtia

AUGUST 12, 2022

Influencer marketing has been a hot topic up for discussion amongst many marketers for the past few years. Many companies are increasing their focus and shifting their marketing budgets to collaborate with influencers. What is influencer marketing? What is influencer marketing? Define Goals and Objectives.

Marketing 62

Marketing Marketing Social Media Audience 62

Stova

JUNE 30, 2023

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. This blog post will explore several key marketing strategies that event professionals can leverage to boost event registration and make their events truly remarkable.

Registration 52

Registration Marketing Marketing Social Media 52

Motivation Excellence

JANUARY 26, 2019

They do diligent research in order to create effective marketing campaigns. This allows them to break into new markets, establish a presence, and become a go-to source for customers. An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection.

Communications 130

Communications Communications Marketing Marketing 130

Open Destinations

APRIL 20, 2023

Fulfilling expectations for a vintage rail experience comes with the territory as visitors increasingly expect to find all the information they need and to book and pay for their excursions online. If they cannot organise their outing and secure their tickets online when they look at your attraction, they will move on to another option.

Online 52

Online Training Booking Advertising 52

Crowdriff

OCTOBER 30, 2018

It’s one thing to know that social media is important to your organization, but it’s another to be able to explain why. Good social media marketing means getting up close and personal not just with your audience, but also with the metrics that matter to your organization. . Is your social audience growing?

Social Media 52

Social Media Media Advertising Tourism 52

DCI

AUGUST 11, 2022

Do we really need to talk about the secrets of digital media campaigns anymore? For destinations worldwide, it’s clear that traditional advertising – TV spots, printed sponsored content, print ads – are not the way of the future. If you’re reading this blog post – online – surely you already know that the internet is, you know, here.

Media 99

Media Advertising Automation Social Media 99

DCI

MARCH 1, 2022

Twenty years ago, if an economic development organization (EDO) or destination marketing organization (DMO) wanted to market their region it was common to take out an advertisement in the newspaper, TV, radio or billboard, secure earned coverage and pick up the phone for “old fashioned” cold calls or word-of-mouth conversations.

Marketing 91

Marketing Marketing Remote Advertising 91

Social Tables

JUNE 29, 2023

From online community awareness campaigns to out-of-the-box nonprofit event planning ideas, thoughtful preparation can help increase the success of fundraising activities. Communications Manager: The communications manager is in charge of marketing for the event.

Event Planning 78

Event Planning Social Media Vendor Advertising 78

Motivation Excellence

JUNE 25, 2019

We forget most of the “letters” that show up in our mailbox are marketing collateral. Could direct mail marketing help you conquer outreach and keep people coming back for more? What Are Some Direct Mail Marketing Strategies? It also lets you visually map out your chosen carrier routes and ZIP codes online.

Marketing 130

Marketing Marketing Advertising Audience 130

Tourism eSchool

FEBRUARY 13, 2022

A Tourism Marketer’s Guide to Getting Started with Email Marketing. One of the fundamental marketing tactics for every tourism business should be the development and implementation of a regular enewsletter to engage current and potential customers. The Benefits of Email Marketing. Email is ‘Pull’ Marketing.

Tourism 52

Tourism Tourism Marketing Marketing 52

Traveler's Q

MAY 1, 2023

Event branding refers to the process of utilizing marketing assets to strategically increase the awareness of your brand, as well as the memories associated with it in the minds of your target audience. With the rise in popularity of virtual events, digital event branding has become a crucial aspect of marketing a successful event.

Social Media 130

Social Media Website Audience Events 130

Tourism eSchool

NOVEMBER 30, 2022

Your brand is the most powerful marketing weapon your tourism business has at it's disposal. You can attract your Ideal Customers without a strong brand, however it makes your marketing efforts so much easier and more successful if you have a clear and consistently communicated brand message throughout your business. By Paige Rowett.

Tourism 93

Tourism Tourism Social Media Website 93

Travel Daily News

APRIL 7, 2023

You can choose either online or physical tutoring, whichever favors your timetable. You can also opt for online tutoring, which is the best option, especially with several websites offering tutoring services. The best part about online tutoring is that you can do it from the comfort of your campus room.

Social Media 82

Social Media Online Advertising Website 82

Bizzaboo

JANUARY 8, 2024

What is the Difference Between Event Branding and Event Marketing? Event branding and event marketing are distinct but interrelated concepts in the event industry. Event marketing focuses on promoting your event to attract attendees and generate interest. Why is Event Branding Important?

Conference 105

Conference Social Media Sponsors Registration 105

Bizzaboo

JULY 7, 2021

It may be time to add experiential marketing to your budget. Experiential marketing brings your brand to life with unique experiences—in-person or using virtual event technology. Experiential marketing can be part of your overall event marketing strategy or it can be something entirely different. Table of Contents.

Marketing 105

Marketing Marketing Social Media Audience 105