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What is a Destination Management Organization (DMO) and Why Should Destinations Care?

Solimar International

All global destinations compete for visitors and money. They need the support of destination management organizations (DMOs) to help market, manage, succeed. DMO stands for destination management organization, though these are often referred to as destination marketing organizations. But how and why?

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Smart Moves: Access Appoints Three Female Co-CEOs

Smart Meetings

Women are Making Events Industry History in Leadership Roles Access —the largest destination management company in the United States, and the only woman-owned and led National DMC—makes history with its appointment of three women as Co-Chief Executive Officers: Jennifer Miller, Danielle Phippen and Heidi Brown.

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How Corporate Events Impact Your Reputation as a Company

ADMEI

This helps you check off your list of KPIs and provides guests with an “as-advertised” experience. The importance of event management goes far beyond creating visual appeal and selecting interesting keynote speakers. Even better, when attendees have a seamless and positive experience, you are more likely to hit event objectives!

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How has Social Media Changed the Tourism Industry?

Solimar International

TV, print, and radio advertisements prevailed as travelers and companies were still adapting to the nascent digital world. This free in-house marketing allows destinations to create a unique brand persona by publicly engaging with previous and potential customers. Advertisements . The tourism industry before social media.

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Storytelling for Sustainable Destinations & Tourism Marketing

Solimar International

A destination rich in compelling stories stands poised to reap the rewards of increased footfall, expenditure, and profitability. The challenge, however, lies in the fact that many Destination Management Organizations (DMOs) excel in content marketing and optimizing the marketing mix.

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Role of Tourism Consultants: Secret to Success

Solimar International

As they utilize their broad knowledge and expertise, these tourism consultants carve a path toward prosperity for their clients, showcasing the undeniable importance of their role in shaping and promoting sustainable travel destinations. What is the Role of Tourism Consultants?

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Tourism Improvement District – A Funding Model Case Study

Solimar International

These funds raised are then directed to a destination marketing organization/destination management organization (DMO), and must be used on programs that increase paid nights spent in the destination. In 2014, they implemented a three-year plan with the following objectives: Increase demand of the destination.

Tourism 98