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A Destination Management Organization’s Success as Catalyst in the Sugar River Region

Solimar International

What is a DMO, and how is it used to develop a community into a tourist destination? To begin examining the success of Discover Sugar River Region as a Destination Management Organization (DMO), we must first discuss what a DMO is and how it can be used as a community catalyst.

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Smart Moves: Access Appoints Three Female Co-CEOs

Smart Meetings

Women are Making Events Industry History in Leadership Roles Access —the largest destination management company in the United States, and the only woman-owned and led National DMC—makes history with its appointment of three women as Co-Chief Executive Officers: Jennifer Miller, Danielle Phippen and Heidi Brown.

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What is a Destination Management Organization (DMO) and Why Should Destinations Care?

Solimar International

All global destinations compete for visitors and money. They need the support of destination management organizations (DMOs) to help market, manage, succeed. DMO stands for destination management organization, though these are often referred to as destination marketing organizations. But how and why?

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How Corporate Events Impact Your Reputation as a Company

ADMEI

How Corporate Events Impact Your Reputation as a Company 22 November 2023 You know your company culture inside and out, from familiarity with your own internal language to easily reciting the values your organization holds. This helps you check off your list of KPIs and provides guests with an “as-advertised” experience.

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Role of Tourism Consultants: Secret to Success

Solimar International

As they utilize their broad knowledge and expertise, these tourism consultants carve a path toward prosperity for their clients, showcasing the undeniable importance of their role in shaping and promoting sustainable travel destinations. Soon, you see signs of these leading destinations wherever you look.

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How has Social Media Changed the Tourism Industry?

Solimar International

TV, print, and radio advertisements prevailed as travelers and companies were still adapting to the nascent digital world. This free in-house marketing allows destinations to create a unique brand persona by publicly engaging with previous and potential customers. Advertisements . The tourism industry before social media.

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Storytelling for Sustainable Destinations & Tourism Marketing

Solimar International

It involves crafting a narrative that weaves together the destination’s history, culture, and community through engaging anecdotes and stories that resonate with travelers. A destination rich in compelling stories stands poised to reap the rewards of increased footfall, expenditure, and profitability.