article thumbnail

Get Ready for a Human-centered IMEX America 2023

Smart Meetings

Learning tracks cover challenges that keep meeting professionals up at night When what is expected to be the largest crowd ever for an events industry trade show arrives at Mandalay Bay Convention Center in Las Vegas in October for IMEX America 2023 , the focus will squarely be on connecting people in new, effective ways.

article thumbnail

Event Marketers’ Power Tools: TikTok, Reels, YouTube

MeetingsNet

Last year was a watershed for short-form video, and especially for videos less than four minutes in length—perfect for event marketers who want to deliver maximum impact before interest in a piece of content fades among potential attendees and exhibitors.

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What to Expect at Cvent Connect 2024 in San Antonio

Smart Meetings

The annual Event Marketing and Management Product Roadmap will outline where the company is investing in development for the future. Attend breakout sessions such as “Navigating the Future of Work-linked Wanderlust” and “Secrets to Event Personalization” and network at the conference lunch.

article thumbnail

New Year, New Resolutions for Event Marketers

Convene by PCMA

What are your event marketing resolutions for the new year? Disruption was the name of the game in 2023. this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values.

article thumbnail

Time to Retire Outdated Event Marketing Jargon

Convene by PCMA

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Are they interested in trade show education or conference learning and content ?

article thumbnail

When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. 3 Considerations.

article thumbnail

8 Ways to Plan Face-to-Face Events for 2023

Convene by PCMA

Fortunately, trade shows and conferences are largely back after the devastating pandemic that forced countless cancellations over the past couple of years. Kimberly Hardcastle-Geddes. Unfortunately, “back” has been the underlying theme of the recovery.

Logistics 105