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Innovations in Conservation Tourism: Pioneering a Greener Future

Solimar International

The ominous warning signs of climate change have accelerated our desire for ”last chance tourism,” driving us to observe animals and landscapes in danger–and to do our part to protect those ecosystems. Conservation tourism emerged from the 1950s conservation movement, originally aimed at protecting “nature from people.”

Tourism 98
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A Destination and Tourism Business’s Guide to Working with Digital Influencers

Tourism eSchool

Word of mouth is one of the most trusted forms of advertising for a tourism brand, as it relates to influencing the behaviours of potential customers. People have been able to generate credibility online, through creating content that speaks to niches and embracing two-way relationships. Benefits of working with a Digital Influencer.

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The Transformative Power of Trails: Fueling Tourism Development and Connecting Communities

Solimar International

While other forms of tourism engage the traveler with another area’s social, historical, and cultural elements, trail tourism is a form of “ slow tourism.” Trail tourism also provides many benefits, such as protecting the environment, boosting the economy, and preserving the culture of the surrounding community.

Tourism 52
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12 Things Successful Visitor Centres Do Differently

Tourism eSchool

They are seen by many local government and tourism organisations as a significant cost line in an operating budget, with very little visible impact to the economy. What is their visitor journey and online + offline touchpoints ? eg Regional Tourism Organisation/Private Industry/Community Groups/Retail Traders/Local Residents.

Retail 98
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How Enjoy Illinois Relaunched an Award-Winning Website that Increased Traffic by 74%

Crowdriff

Though it’s one of the biggest destination marketing organizations in the country, fluctuating budgets have historically left the Illinois Office of Tourism with inconsistent messaging, an out of date online presence and little in the way of visual content. Illinois’ tourism marketing strategy needed some major refreshes.

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More Associations Are Sounding the Climate Alarm

Convene by PCMA

In April, the Glasgow Convention Bureau became the first DMO to join Tourism Declares Climate Emergency. One industry that both contributes to global warming and suffers from its negative effects is tourism. In May and June, the United Nations Climate Change subsidiary bodies convened in hubs around the world and online.

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Sedona Secret 7: How Visit Sedona Redirects Tourism Traffic to Their Hidden Gems

Crowdriff

The influx of tourism presents a new challenge for visitors and locals alike. Finding a way to make tourism sustainable within a tight budget. Nor is the town looking to discourage visitors from traveling there, as the local economy is wholly dependent on the tourism industry. Photo courtesy of Visit Sedona.

Tourism 52