Remove what-we-do event-management
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Event Marketing Strategy: The Best Recipe For Event Success

Endless Events

Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.

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2020 Event Marketing Trends: What Will The New Year Bring?

Endless Events

It’s time to dive deep into the world of 2020 event marketing trends! Because it’s December, the next episodes of #EventIcons will focus on what’s to come. And, of course, what these trends mean for our industry. So today, we kickstart this series of episodes with 2020 event marketing trends.

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35 Event Marketing Ideas that Work

Social Tables

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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How to Measure Event Marketing Success

Endless Events

As an event prof, you probably have a good feel for if an event was successful or not. But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. Measuring event ROI in two ways. Using registration metrics.

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Event Marketing Plan Tips: Align Goals, Use Free Stuff and More

Endless Events

Creating event marketing plan can often be an overwhelming experience. What marketing tactics still work and what do we need to change to keep our strategies effective? How can we sell event marketing to management? How’s Your Event Planning Salary?

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The Complete Guide to Event Marketing for 2024

Bizzaboo

Looking ahead to the dynamic landscape of 2024, event marketing stands as an essential pillar for event organizers seeking genuine connections with their audiences. Whether you’re planning a local gathering or an international conference, the art of event marketing can give your brand the competitive edge it needs.

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The Ultimate Guide To Event Marketing Attribution and Measuring Event ROI

Bizzaboo

Event ROI is anything but simple. But the more complicated the ROI picture gets, the more accurate event attribution becomes, and the more powerful your event engine will drive revenue. In this guide, we will look at the many different forms of determining, measuring, and analyzing event ROI. What is event ROI?