Dana Communications

APRIL 4, 2024

The golden rule of traveling was always to book early, and the earlier the better. This generation likes to explore new places and are well versed in how to use tech to feed their travel-hungry appetites. Bump up your website and your on-line presence on popular travel sites: Expedia, Hotels.com, priceline.com, HotelTonight, etc.

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Tourism eSchool

NOVEMBER 30, 2022

Branding 101 for Tourism Businesses. Your brand is the most powerful marketing weapon your tourism business has at it's disposal. A good way to think about your brand is how your customers feel when experiencing your tourism products and how they describe your product/service/experience to their friends and family.

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Tourism Tourism Social Media Website 93

Tourism eSchool

JANUARY 10, 2023

Does your Tourism brand have a YouTube channel but you haven’t looked at it in awhile? Further YouTube statistics tell us that: YouTube remains the second largest search engine after Google and many travellers start their trip planning with search! Well, now is the time to give it some love with some simple updates! New to YouTube?

Tourism 90

Tourism Tourism Social Media Website 90

Smart Meetings

MARCH 9, 2022

“They need to be included in the conversation and engaged with the tourism industry to develop an understanding of the value of travel and tourism,” according to a recent Destinations International (DI) and Longwoods International survey, National Resident Sentiment Towards Tourism. Americans Tend to Favor Tourism?

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Tourism Tourism Promotion Government 246

Advanced Travel and Tourism

JULY 12, 2022

Let’s look at what’s happening in spending on travel and restaurants, then cover our recommendations on the best tips for weathering this volatile time. How Views on Travel Spending Are Changing. We all saw travel decrease dramatically in 2020 as flights and bookings were canceled due to COVID-19. How does your brand stack up?

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Travel Travel Social Media Booking 231

Solimar International

JULY 26, 2022

What is Tourism Planning? . Tourism planning consists of creating strategies to develop tourism in a specific destination. It is crucial for DMOs and tourism businesses to stay up-to-date. . Origin and development of tourism planning. The aim of tourism planning. Drafting tourism policies.

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Tourism Tourism Trends Social Media 119

Tourism eSchool

OCTOBER 28, 2021

Top 10 Tourism Website Marketing Fails and How to Fix. Building and managing a tourism website is a non-negotiable, foundational marketing tactic for all tourism businesses and should be your biggest and most important marketing investment. Website Fail #1: No online booking functionality. By Paige Rowett.

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Website Tourism Tourism Marketing 52

Smart Meetings

MARCH 30, 2023

NYC & Company Rebrands, Adds ‘Conventions’ to Name NYC & Company, the CVB for Gotham has rebranded as New York City Tourism + Conventions, adding the “conventions” to hit home the value the city has for meeting planners. This shift strategically positions us to continue leading the City’s nearly $65 billion tourism economy.

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Planner Travel Travel Meeting 134

Advanced Travel and Tourism

JUNE 30, 2021

Destinations can gain a massive advantage by encouraging travelers to share their experiences with others. Why UGC Is Crucial for Travel and Tourism Brands. Travelers are wary of overly-produced marketing messages. Travelers want to know that other real people have visited somewhere and loved it. In 2020, over 3.6

Benefits 246

Benefits Marketing Marketing Social Media 246

Advanced Travel and Tourism

AUGUST 12, 2021

As more people are getting vaccinated, the travel industry has seen a huge increase. Since the pandemic h as been incredibly hard on the tourism industry, regional destinations are undoubtedly relieved about the uptick in visitors. This year more than ever, travelers will embrace regional destinations.

Booking 246

Booking Marketing Marketing Social Media 246

Advanced Travel and Tourism

FEBRUARY 3, 2022

Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. Like what you see?

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Trends Marketing Marketing Social Media 227

Solimar International

AUGUST 29, 2021

Understanding what makes a travel destination website successful is crucial for anyone interested in reaching more potential travelers online. Sparking travel inspiration is a tough task, so we have compiled a list of the top 10 destination websites that inspire us and motivate us to imagine creative ways to entice travel plans.

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Website Tourism Tourism Destination Management 98

Travel Daily News

AUGUST 25, 2022

TravelScotland.com amalgamates information, inspiration, booking facilities and visitor reviews all in one place and the team is inviting businesses in the travel and hospitality industries the opportunity to partner up with them by selling and promoting services on the website and associated social media channels.

Travel 83

Travel Travel Tourism Tourism 83

Crowdriff

JULY 17, 2018

They love to plan trips based on the places they see in photos — especially the ones their friends post about on social media. So, what does this mean for DMOs and travel marketers? How travelers use social media at every step of a trip (and how DMOs can leverage these trends).

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Social Media Media Travel Travel 52

Dana Communications

SEPTEMBER 19, 2023

Techy Travel in 2023: What Resorts & Hotels Need to Know Have you noticed how much easier it is to travel nowadays? With so many possibilities for properties to grow their business through travel tech, we’ve compiled a list of some of the top advancements below. Reach out to Lynn Kaniper at 609.466.9187 ext.

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Travel Travel Hospitality B2B 182

Tourism eSchool

MAY 9, 2023

Home How to Brief a Photographer for Tourism Businesses & Destinations By Lachlan Swan Published on May 10, 2023 Your place is amazing! Ultimately, no number of words can match visuals when it comes to travel decision making, and that’s exactly why you need a strong arsenal of them to get your phone ringing, or online bookings rolling in.

Tourism 89

Tourism Tourism Social Media Website 89

Interface Tourism Spain

MARCH 10, 2023

Wellness tourism: what is it and who is the traveller that practices it All the news Back to newsroom Wellness and fitness trends are becoming more and more popular and, as expected, they have already reached the tourism industry. These latter travellers make up the segment targeted by wellness destinations.

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Tourism Tourism Travel Travel 52

Tourism eSchool

SEPTEMBER 5, 2021

5 Ways to Pivot your Tourism Experience for Post-COVID Traveller. We know that the tourism industry won't look the same as it did before COVID. What we know about the Travel Landscape. Sentiment tells us that Australian's are Still Keen to Travel. Sentiment tells us that Australian's are Still Keen to Travel.

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Tourism Tourism Travel Travel 95

Solimar International

AUGUST 2, 2023

The Secret Behind Thriving Travel Destinations At the heart of every successful tourist destination, the essential role of tourism consultants operates like a well-kept secret. However, the proficiency they bring to international development, tourism, and marketing industries is irrefutable.

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Consulting Tourism Tourism Sustainability 98

Solimar International

JUNE 24, 2022

Solimar International is proud to introduce our Summer 2022 Virtual Travel Writing and Sustainable Tourism Internship Cohort! This semester’s cohort features 18 talented individuals with a shared passion for sustainable development and tourism. She loves to travel and learn about the cultures of the countries she visits. .

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Sustainability Tourism Tourism Travel 98

Advanced Travel and Tourism

JULY 7, 2021

on video content… and then only post it to social media. There are so many ways to reach potential travelers with video and inspire them to visit your location. You can deploy videos on your company’s YouTube channel or distribute five-, 15-, or 30-second ads that bring traffic to your website from other media.

Marketing 246

Marketing Marketing Social Media Advertising 246

Advanced Travel and Tourism

FEBRUARY 17, 2022

Third-party cookies — tracking codes placed on a website by someone other than the site’s owner — are going away soon. First-party cookies are still safe, allowing you to gain data from your website viewers on all browsers. What does this mean for travel marketers in 2022? But don’t panic. Prioritize safety and security.

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Advertising Website Social Media Audience 223

Tourism eSchool

SEPTEMBER 19, 2021

3 Steps to Encourage Customer Advocacy of your Tourism Experience Online. Did you know that word of mouth marketing is one of lowest cost AND most effective forms of advertising for your tourism business or destination? Develop your tourism experience (from Destination New South Wales). By Rebecca White. Ask customers to share.

Online 90

Online Tourism Tourism Social Media 90

Tourism eSchool

JANUARY 14, 2023

Home Our top 7 marketing tactics for ALL tourism businesses By Paige Rowett Published on January 15, 2023 From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers.

Tourism 52

Tourism Tourism Marketing Marketing 52

Tourism eSchool

AUGUST 8, 2021

How does this change the way we market tourism brands? Map their Journey with your tourism brand. Typically, a SME tourism businesses will be trying to attract 1, maybe 2 Customer Personas, whereas a destination can have up to 3-5. Developing Customer Journey Maps for your Personas.

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Tourism Tourism Social Media Website 63

Advanced Travel and Tourism

OCTOBER 21, 2021

When someone decides on a destination for their next vacation, they’ll turn to Google or travel sites to plan the details — where they’ll stay in that city, what activities they’ll do, etc. Destination marketers should take advantage of the moments when potential travelers are searching for things to do, places to stay etc.

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Audience SEO Advertising Social Media 240

Tourism eSchool

JANUARY 15, 2023

Because trust is what your customers need before they will click the “buy now” button on your website and visit your tourism experience. Trust that your tourism experience will be what they expected. Have a website that works Your website has the potential to be one of your most effective trust builders with your customers.

Online 89

Online Social Media Website Advertising 89

Tourism eSchool

DECEMBER 12, 2022

Seasonality has a huge impact on tourism businesses, and is a consistent challenge of tourism businesses who we work with around Australia. Trying to keep their head above water when the season is slow, and then working overtime when visitation is high is a constant battle for so many tourism businesses.

Tourism 97

Tourism Tourism Marketing Marketing 97

Solimar International

AUGUST 10, 2022

Solimar International is a sustainable tourism consulting and marketing firm that works in emerging destinations to stimulate economic growth and conserve natural resources and cultural heritage. Here are eight reasons why you should join our virtual team and embark on a remote sustainable tourism internship with Solimar International: .

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Tourism Tourism Remote Sustainability 98

Solimar International

JULY 12, 2022

A question we always get in our line of work is can tourism really support conservation efforts? Yes, conservation and tourism are interconnected in many ways! Tourism involves visiting places of interest, and conservation involves protecting places of interest. Types of conservation to support through tourism.

Tourism 98

Tourism Tourism Culture Social Media 98

Tourism eSchool

NOVEMBER 5, 2020

How Destination Southern Tasmania honed their storytelling on their website to achieve year on year growth in visitor engagement through a global pandemic. DST is one of four regional tourism organisations in Tasmania. Given travel stopped almost overnight and sentiment was a fickle beast, we had to be incredibly adaptive.

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Website Social Media Tourism Tourism 98

DCI

JULY 21, 2023

Destinations looking to attract more Latino travelers need look no further than the Latino travel trade. is booming and destinations marketing to the greater North American market need to include these travelers into their strategies. Highlight Cultural Connections Latino travelers in the U.S.

Travel 79

Travel Travel Social Media Culture 79

DCI

DECEMBER 2, 2021

With such a fragmented media landscape, destination marketing organizations (DMOs) are asking whether or not a media room is still needed on their destination website. It may seem like travel journalists will just use a search engine or social media to research their stories. Why Question a Media Room?

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Website Media Social Media Publishing 87

DCI

JULY 31, 2023

When it comes to building and maintaining your tourism workforce, understanding their needs is key. The resulting report, “ Strengthening the Travel and Tourism Workforce ,” is an extension of DCI’s national research study on the behaviors and preferences of relocating talent, “ Talent Wars ,” which is now in its seventh edition.

Tourism 52

Tourism Tourism Social Media Training 52

Tourism eSchool

SEPTEMBER 29, 2021

How to Brief a Photographer for Tourism Businesses & Destinations. Likewise, research indicates that 70% of those watching travel-related videos will base their destination choice on what they’ve just seen online. By Lachlan Swan. Published on September 30, 2021. Your place is amazing. Start with a stocktake.

Tourism 96

Tourism Tourism Social Media Website 96

Crowdriff

JANUARY 29, 2019

For any modern travel brand, promoting your hashtag and username is an essential part of building brand awareness and discovering rich and relevant content. So how do you make your hashtag and social handles household names to the travel community? Promote your hashtags and handles on your website.

Social Media 52

Social Media Media Website Promotion 52

Solimar International

JUNE 22, 2021

The tourism industry has shifted as a result of the pandemic. The summer of 2020 gave everyone hope of a quick recovery for the tourism industry, as COVID-19 cases seemed to drop across the globe and countries dependent on tourism eagerly opened their borders to travelers again. Domestic travel.

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Tourism Tourism Trends Sustainability 98