Advanced Travel and Tourism
FEBRUARY 21, 2023
ChatGPT bills itself as a way to provide a quick and efficient way to generate blogs, website content, and social media posts. This not only means generic content, but it can also mean the chatbot creates duplicate content, which can signify a negative impact on your SEO score.
DCI
MARCH 7, 2022
For many destination marketers from small DMOs, across generations, SEO (or, Search Engine Optimization), is still a scary topic. As we write blog posts and web content, we hope it will reach audiences, but it’s hard to know what the right approach is for effective SEO. Remember that SEO keywords need not be singular words.
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Advanced Travel and Tourism
OCTOBER 21, 2021
SEO vs. SEM: Important Differences. Since SEO and SEM are often confused, let’s get clear on the differences. SEO (or search engine optimization) is all about organic search traffic. Websites use SEO to target specific keywords and move up on the Google search page without promoting anything. Using an SEM Strategy.
Advanced Travel and Tourism
JUNE 30, 2021
Why UGC Is Crucial for Travel and Tourism Brands. The tourism industry is one of the best places to utilize UGC for marketing. Grow Your Social Media Channels. billion people used social media, and that number is growing astronomically. Social media stats can tell you a lot about your target audience.
Tourism eSchool
JANUARY 14, 2023
From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. These-days, the majority of promotional activities can be measured, marketing is not a cost-centre anymore.
Tourism eSchool
JANUARY 10, 2023
Does your Tourism brand have a YouTube channel but you haven’t looked at it in awhile? YouTube is #2 most important social media platform in Australia with Facebook placing #1. So you can see YouTube has the attention of your potential customers, but where does it fit in with the marketing of your tourism brand?
Tourism eSchool
JULY 17, 2021
In the tourism industry, blogging has to be one of the most important tactics in being able to tell your story, and engage your Ideal Customers in your brand. Blogs are essentially the vehicle for the content that you produce and share in your social media accounts, and also in your enewsletters to your customers.
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