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Branding 101 for Tourism Businesses

Tourism eSchool

Branding 101 for Tourism Businesses. Published on December 1, 2022. Your brand is the most powerful marketing weapon your tourism business has at it's disposal. Be it through visiting your website, looking at your social media pages, visiting your tourism product or service and any relevant follow up service.

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Our top 7 marketing tactics for ALL tourism businesses

Tourism eSchool

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. These-days, the majority of promotional activities can be measured, marketing is not a cost-centre anymore.

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3 Steps to Encourage Customer Advocacy of your Tourism Experience Online

Tourism eSchool

3 Steps to Encourage Customer Advocacy of your Tourism Experience Online. Published on September 20, 2021. Did you know that word of mouth marketing is one of lowest cost AND most effective forms of advertising for your tourism business or destination? Develop your tourism experience (from Destination New South Wales).

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6 Smart Tourism Marketing Ideas to Combat Seasonality

Tourism eSchool

Seasonality has a huge impact on tourism businesses, and is a consistent challenge of tourism businesses who we work with around Australia. Trying to keep their head above water when the season is slow, and then working overtime when visitation is high is a constant battle for so many tourism businesses.

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Why do a Virtual Tourism Internship at Solimar International?

Solimar International

Solimar International is a sustainable tourism consulting and marketing firm that works in emerging destinations to stimulate economic growth and conserve natural resources and cultural heritage. Here are eight reasons why you should join our virtual team and embark on a remote sustainable tourism internship with Solimar International: .

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How to Brief a Photographer for Tourism Businesses & Destinations

Tourism eSchool

Home How to Brief a Photographer for Tourism Businesses & Destinations By Lachlan Swan Published on May 10, 2023 Your place is amazing! Destination experiences – if you’re a destination, odds are your Regional or State Tourism Organisation will have a few great images on their Media Libraries, but probably not all.

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How Tourism Businesses can use Hashtags to Attract New Customers

Tourism eSchool

How Tourism Businesses can use Hashtags to Attract New Customers. Published on December 11, 2022. Our most commonly asked question when running social media training is "How do I use hashtags on Facebook/Twitter/Instagram?". This is fantastic free publicity for your tourism business! By Rebecca White.

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