Bizzaboo

JANUARY 8, 2024

The primary objective of event marketing is to drive registrations, increase attendance, and create buzz around your event. Event branding is also vital in increasing registrations and brand awareness. This, in turn, can increase attendee engagement, registrations, and overall event success.

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

JANUARY 19, 2024

Ensure that the first touchpoints your attendees have with your brand (shuttle busses, registration areas, show entrances, etc.) Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Prospect 52

Prospect Public Relations B2B Audience 52

Convene by PCMA

JUNE 30, 2022

We widened aisles, installed hand-sanitizer stations around every corner, and adopted touchless registration systems. workforce, and here’s what we know about them, according to the 5W Public Relations 2020 Consumer Culture Report: 83 percent want companies to align with their values. Millennials?are

Public Relations 52

Public Relations Audience B2B Prospect 52

Convene by PCMA

AUGUST 16, 2021

Currently, with international travel picking up from Canada and Mexico, it makes sense to invest in targeted tactics in those countries to drive in-person event registrations.

Attendee 122

Attendee Audience Public Relations Online 122

Convene by PCMA

AUGUST 25, 2023

Offer on-demand content for registrants after the conference. Nadia Bennet is a copywriter at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events. Include names and pictures of event hosts or executive committee members on your website and in your marketing materials.

Networking 52

Networking B2B Public Relations Events 52

Convene by PCMA

OCTOBER 31, 2022

The marketing concept for the International Baking Industry Exposition 2022 helped transform the lobbies and registration area at the Las Vegas Convention Center into an artful celebration of grain-based foods. In fact, baker attendance rose 25 percent compared to IBIE 2019. Here are the ingredients that contributed to that growth.

Marketing 98

Marketing Marketing Retail Public Relations 98

Convene by PCMA

JANUARY 12, 2023

Organizers must respond with elevated event environments, more wayfinding solutions, and an overall attention to reducing friction — like lengthy registration forms, lines, and other logistical hurdles. Attendees want experiences that are seamless, engaging, and intuitive. On the Web.

Logistics 105

Logistics Sustainability Events Public Relations 105

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Public relations works to generate positive buzz around your brand and events.

Social Media 62

Social Media SEO Public Relations Events 62

Bizzaboo

DECEMBER 4, 2023

The event team can also build tailor-made go-to-market strategies and content to ensure marketing and sales have what they need to drive registrations, leads, and meaningful follow-up. They are responsible for social media outreach, email marketing, and public relations.

B2B 59

B2B Event Planning Conference Logistics 59

Endless Events

DECEMBER 16, 2019

So because of my background, I have a degree in public relations, but also just in my years of experience in New York and whatever, I know how to tell a story. “So, let’s relate Mixtroz in terms of Slack”, Ashlee begins. We’ve been all over the place. “I’m a nerd. .

Networking 194

Networking Events Conference Platform 194

Bizzaboo

JANUARY 10, 2024

Services include strategy, experience design, creative storytelling, animation, digital solutions, motion graphics, environmental design, fabrication, mixed reality activations, post-production editing, product prototyping, venue selection, guest registration, logistics management, and live, digital, and hybrid event production.

Management 98

Management Events Advertising Sports 98

Convene by PCMA

JANUARY 24, 2022

When it comes to evolving your attendee acquisition strategy, there are four ideal places to start: Registration & Data Audit — What are the key segments you want to engage at the company and individual level? A message grid can assist in mapping out segments and their ideal customer journeys.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98