Remove Promotion Remove Social Media Remove Tourism Remove Travel
article thumbnail

The 2024 Travel Outlook Survey Results: Slicing Up the Paid Media Pie

Advanced Travel and Tourism

Survey respondents indicate that social media (heavily favoring Meta brands Facebook and Instagram) gets the biggest share of the budget’s pie. SOCIAL MEDIA Year after year, DMOs are allocating a larger slice of the paid media pie (35.0%) to social channels.

Media 229
article thumbnail

How has Social Media Changed the Tourism Industry?

Solimar International

The tourism industry looked very different merely 10 years ago. At that time, widespread internet usage had already wildly changed the landscape of the industry, increasing customer autonomy from the days of travel agency appointments and packages. Read on to learn the history of how social media changed the tourism industry.

MICE professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Building a Successful Social Media Marketing Campaign

Solimar International

Social media plays a massive role in traveler decision. Learn what makes a successful social media marketing campaign. Emerging around 15 years ago, social media platforms have dramatically changed communication and marketing, including the way we both plan and share our travel experiences.

article thumbnail

WINNERS OF THE DESTINATION OF SUSTAINABLE CULTURAL TOURISM AWARDS 2021

ETC Corporate

The ‘Destination of Sustainable Cultural Tourism’ Awards enhance the visibility of European cultural tourism destinations, create a platform for sharing experience and knowledge and promotes networking between destinations.

Culture 225
article thumbnail

Traveling with a Purpose: Marketing Strategies Supporting Charitable Causes

Dana Communications

To engage younger demographics, try promoting cause marketing campaigns on social media. Resorts can easily connect with their guests and organically spread the word socially about their philanthropic initiatives this way. DO use social media to promote your charitable cause.

Marketing 192
article thumbnail

What is Stopping International Attendees from Returning to U.S. Conferences?

Smart Meetings

Experts from around the world share what impacts global travel California may be the ultimate playground, but the reasons people come from all over the world—or don’t in the numbers they did pre-pandemic in some cases—vary by region. What flights were in place, were expensive, partly because of Chinese travelers bidding up demand.

Attendee 246
article thumbnail

Storytelling for Sustainable Destinations & Tourism Marketing

Solimar International

In the dynamic landscape of 21st-century tourism, the forces of climate change, social media, and a major post-pandemic travel resurgence are shaping the industry. As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater.