Convene by PCMA

FEBRUARY 13, 2023

Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Having their names associated with the brand helped prospects see the show as being in tune with their field and trusted by people in the know. Showcase past attendees. Don’t forget the friends.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

APRIL 24, 2023

Our messaging needs to reassure prospects that “We hear you” — we know what trends are big in your industry or profession right now, what challenges you’re facing, or what advantages you’re looking to gain by attending this event. To tap into those motivations, we must first demonstrate that we know what they are.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

JULY 21, 2023

But that doesn’t mean markets, messages, and promotional approaches should be the same as they were four years ago. As a result, the markets organizers are prioritizing and how they’re reaching audiences are changing. Prospects want to know who else is going to an event, why they’re going, and what they’re saying about it.

Marketing 52

Marketing Marketing Prospect Public Relations 52

DCI

AUGUST 17, 2023

Destinations International promotes qualitative measurements in its latest Public Relations Measurement Guidelines Handbook for Destination Organizations. Organizing a pretty Excel sheet is easy. Of course quantitative research is not useless. Data is real.

Public Relations 74

Public Relations Advertising Communications Communications 74

Bizzaboo

APRIL 19, 2023

You could promote your event on social media, in industry publications, and through email marketing. Not being able to communicate the value proposition through your marketing efforts is a sign that the event content must be better organized and articulated. Create a compelling event message. What makes your event unique?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Stova

JUNE 30, 2023

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. Develop a Comprehensive Marketing Plan A well-thought-out marketing plan is the backbone of successful event promotion.

Registration 52

Registration Marketing Marketing Social Media 52

Convene by PCMA

MARCH 16, 2022

Here are a few of the most important qualities of a website that your event prospects will expect. With so much website traffic coming from mobile devices (which come in a diverse range of sizes and shapes), developing smart, organic design patterns that adapt to fit any screen is key. Your website looks good — everywhere.

Website 111

Website Automation SEO Prospect 111